No 3 (2025)

currently, there is a significant increase in the influence of bloggers, as well as influencers, on various spheres of human life, which include not only culture, but also art. In the scientific work, the author analyzes in detail the role of bloggers, as well as influencers in the process of promoting theaters, in addition, the influence on the target audience is considered. The author of the scientific work also considers the methods used to attract the target audience. In particular, the work considers both the advantages and disadvantages of this approach, including various recommendations for theaters on successful interaction with influencers at the present stage. Also, the author of the scientific study offers methodological recommendations for the theater in our country on effective interaction with influencers in order to increase attendance at theater performances and in order to improve the reputation of theaters in Russia.

the article examines the lexical and semantic prototypes of the concept “generosity” and the lexical expression of its anti-concept (greed, avarice, greed, etc.). The purpose is to explore the semantic field of the concept “generosity”. For this purpose, an etymological analysis is carried out and methods of component analysis are used. The choice of the concept is determined by its basic character for the Russian ethical conceptual sphere. The author comes to the conclusion that the common lexical prototype for both the property of generosity and greed in the meaning of “stinginess, avarice” is the action of splitting, desintegrating, waste, and the semantic prototype within the framework of the semantic unity of generosity and greed is the conceptual scheme “hand”. Words derived from it: generosity, generosities, generously. That is, the generous one is the one who shares, splits, breaks off, separates from his own and gives to others. A miser does the same thing, that is, he splits, breaks off, separates, but does not share with others, keeps it for himself. The action of splitting, breaking off, is thus a lexical prototype for both generosity and stinginess and scarcity. Thus, the semantic unity generosity-scarcity-avarice-stinginess is connected by the senior meaning of the root – to cherish, to spare.

the article is devoted to the systematization of knowledge about the nature of disinformation in modern media. This paper analyzes the key channels of its dissemination, including deepfake technologies, microTargeting, and pseudoscientific myths. Based on a comparative analysis of historical and modern cases, technological, psychological, and political drivers of disinformation have been identified. A comprehensive counteraction model is proposed that combines machine learning algorithms, educational programs, and legislative initiatives. The results of the study demonstrate the need to increase the media literacy of the population and develop interdisciplinary strategies to minimize the negative impact of disinformation on social stability.

this article is devoted to the study of linguistic and creative means used in the description of the Olympic Games of 2024, and the comparison of material taken from French-speaking and English-speaking media. Linguistic creativity is related to the concept of language play, which is used to create unusual, memorable lexical units in order to give the message the greatest expressiveness. The language game is used using a number of game techniques. Based on the analysis of the linguistic material, it is concluded that phonetic and lexical play have become the most common techniques. However, their use in French-language and English-language media is somewhat different. The French-language media is characterized by a greater variety of linguistic and creative means, which is associated with the desire to draw the attention of the whole world to the event, organized by France.

the classification of stereotypes about women into natural and social categories, combined with the theory of linguistic stereotypes, offers a fresh perspective for analyzing the portrayal of women in idioms. Russian idioms contain positive stereotypes about women, such as kindness and domesticity; however, influenced by religious norms, patriarchal society, production relations, and gender division of labor – which regulate women’s status, roles, and behavior – most stereotypes are negative, depicting traits like weepiness, fickleness, and talkativeness. This phenomenon reflects how patriarchal consciousness shapes and reinforces specific expectations and prejudices toward women, convincingly demonstrating that linguistic stereotypes represent subjective and persistent perceptions of social groups and phenomena.

the article presents the results of a study of the interdiscursive space of texts by Soviet science fiction writers A.N. and B.N. Strugatsky. The discoursology of the 21st century expands the boundaries of research on linguistic units that act as markers of an institutional or personal type of discourse. Much attention in modern linguistic research is paid to the problem of interaction of discursive formations, issues of intersections and interactions of discourses of different types and types. When elements (lexical, syntactic, stylistic, etc.) of one type of discourse are organically woven into a text that serves as a model of another type of discourse, the phenomenon of interdiscursivity arises. In modern philological research, there is no clear definition of the concept of "interdiscourse". Based on the approaches presented in discursology, we define it as the incorporation of foreign discursive elements into the main type of discourse, which in the space of the text closely interact with markers of the main type of discourse, resulting in a unique discursive formation. To analyze interdiscourse as a special kind of discursive education in modern linguistics, a methodological apparatus has been developed, including such methods as the method of discursive analysis, the method of component analysis, and the comparative descriptive method. It is noted that in some cases, out of context, it is impossible to determine which kind and type of discourse a particular discursive formation belongs to. The elements of the institutional type of discourse are so organically interwoven into the space of personal discourse that sometimes it is difficult to determine whether a particular text belongs to a particular type of discourse. Based on the analysis of the science fiction works of A. N. and B. N. Strugatsky, it is proved that artistic discourse is the most productive form for the formation of a unique interdiscursive space of texts.

the article is devoted to the study of the topic of writing in the literary work of Adel Kutuy “Unsent letters”. The purpose of the research is to study the concept of “happiness” based on A. Kutuy's novel “Unsent Letters”. The author of the article was tasked with enriching theoretical approaches to the study of A. Kutuy's work, analyzing the works of A. Kutuy. The purpose of the article is to identify the main motives and ideas related to the theme of happiness in the works, define the terminology of the writer, identify the influence of cultural and historical conditions on the writer's ideas, compare with contemporaries, process the material and summarize the work done. The work examines the author's works, which reveal the term happiness through the prism of human relationships, social conditions and the inner experiences of the characters. Analyzing the artistic texts, the author of the article highlights the peculiarities of the interpretation of happiness in the context of the cultural and historical background characteristic of A. Kutuy's work. The practical application of the article lies in the possibility of using its materials in Tatar literature lessons in schools and universities, which will help students to better understand the author's worldview, his understanding of happiness and ways to achieve it. The article can also become the basis for further research on the topic of happiness in literature.

the research into the semantic isotopy is based on speech segments of film text. The formation of isotopic relations, that is, the semantic proximity and similarity of dialogue components, can be facilitated by the linguo-creative character of the artistic language. Thus, the juxtaposition of the primary nomination units and those of the secondary nomination – idioms/ phraseological units, proverbial expressions – builds up a cumulative effect. The semantic oscillation between the direct and the figurative meanings can thereby result in a number of meaning-related contextual elements. So, the aim of the study is to find the identification methods which expose these components and state their isotopic relationship. This cognitive method contributes to surfacing implicit meanings, providing interpretive depth and integrity of the analyzed material, which in turn leads to achieving a practical goal – the equivalence of translation.

in the article, based on an analysis of the effect of cross-country skiing on the sense of balance in children with ASD, positive dynamics were identified, subject to differentiated load and regulation of the speed of mastering elements for each child. A sense of balance, a sense of one’s body and orientation in space are qualities necessary for the correct formation of a child’s motor and other qualities. Their development begins from the moment of birth. The vestibular system is responsible for their regulation, the development of which is important not only for motor activity, but also for the proper development of all skills. Modern studies note characteristic problems in the development of the motor sphere in children with ASD: lack of control of motor activity, difficulties in performing movements and spatial orientation, problems in mastering the technique of performing basic movements. These children often have problems developing balance functions. The study involved 18 children aged 10 to 17 years with autism spectrum disorder (ASD). Research has shown that regular cross-country skiing is an effective means of developing a sense of balance in children with ASD, improving motor skills and coordination.

the present study aims to study the physiological response to the "workout of the day" (WOD) based on two structurally different training sessions: AMRAP (as many rounds as possible in a given time – 5 minutes) and AFAP (perform a set of exercises as quickly as possible). To assess the effect of the complexes on the body, such functional diagnostic methods were used as: heart rate (per 1 min); systolic and diastolic blood pressure (mmHg); Genchi test (c); Stange test (c); orthostatic test (number of strokes, mmHg).). The measurements were carried out before, immediately after, and 5 minutes of rest after performing the crossfit complexes. The contingent of test takers were male and female students of the 1st-4th year of the general medical group, a total of 21 students (11 girls and 10 young men). In both cases, the analysis of methodological literature and experience in building the training process were used to select the optimal complex for the tested contingent. Mathematical statistics methods were used to calculate the results obtained (X cf.; ±?). In the study, we obtained data on the students' body response to an irritant in the form of physical activity, of various orientations, obtained with the help of crossfit (AMRAP and AFAP) tools. The complex consisted of three exercises: burpee x 10; kettlebell swing x 10 (m – 12 kg, d – 8 kg); aerobike x 10 kcal. A comparison of the functional state is also presented, according to four indicators, before testing, immediately after, and recovery after 5 minutes of rest is investigated.

currently, the number of students studying at the bachelor's level in the institutes and universities of Azerbaijan is about 60 thousand. This is great power. It is the main part of society. These young people will work in important positions in the future, including in the field of public administration. Therefore, in addition to parents, the state itself is interested in the fact that the young generation grew up with personalities worthy of the Motherland. Therefore, the moral upbringing and education of students should be in the center of attention. To develop your moral qualities, you can use the opportunities of lectures, seminars and extracurricular activities. Various means are used for this purpose. Upbringing technologies play an especially important role among these means. The article discusses the development of moral qualities of students through the use of upbringing technologies.

the higher education system plays an important role in the intellectual and professional development of society. The assessment of students' knowledge and skills is one of the main components of the educational process. Assessment is aimed not only at measuring the student's academic performance, but also at developing his thinking, research and problem-solving abilities. This article examines the essence, goals and modern approaches to assessing student achievement in higher education. Objective assessment of the knowledge and skills acquired by students in higher education institutions is important for their future career and personal development. The assessment system, in addition to determining the academic level of students, increases their motivation and creates conditions for more active participation in the learning process.

the article examines the impact of innovative technologies on education quality management in comprehensive schools. It describes the tasks set by the country's educational policy and notes targeted work done to solve them. At the same time, the work refers to studies conducted by leading educators in our republic and the world, as well as international organizations. Various innovative technologies used to improve the efficiency of the educational process and improve the learning outcomes of students in comprehensive schools are widely interpreted. The feasibility of using various lesson models in organizing the pedagogical process for the development of a creative, communicative personality using the acquired knowledge and skills for peaceful purposes, according to the challenges of the modern era is determined. This is very useful in terms of developing students' unconventional thinking, creativity and teamwork skills. It was also concluded that the effectiveness of a particular technology depends mainly on who applies these approaches in pedagogical practice. It is noted that a modern teacher as a technologist of the educational process is obliged to freely use many innovative technologies and should not waste time rethinking what is already known.

figure skating basically combines coordination abilities and technical skills, requiring athletes to master both performance and a well-developed artistic culture. This article highlights the importance of figure skaters' physical fitness, which affects the quality of performances: low expressiveness of dance movements can reduce program scores. The study is based on an analysis of the criteria for selecting the physical fitness of figure skaters in China and Russia, as well as the specifics of the training process. The physical fitness indicators of 24 young single skaters from Jilin Province were studied, with an average age of 10.16 ± 0.78 years. Methods of literature analysis, measurements and mathematical statistics were used, which ensured the significance of the presented data on the physical fitness of athletes. The results of the study can be used in optimizing approaches to selecting gifted and talented children, as well as developing an integrated sports training system for young figure skaters in China.

the growing authority of Russian education, despite all its problems, is steadily increasing year after year. Not only citizens of neighboring countries go to Russia to study, but also from other countries where the level of education is quite high. These students are sent to study in various programs and in various specialties in various cities of our country. Many international students can be found not only in Moscow and St. Petersburg, but also in cities such as Tomsk, Krasnoyarsk, Novosibirsk, Kemerovo, Kazan, Vladivostok, etc. For the successful adaptation of foreign students to study in the Russian Federation, a number of activities are offered, including Russian language courses, various cultural and creative events, as well as physical culture and sports activities. The article compares the level of physical fitness of Indian students and Russian cadets. The results obtained are analyzed and options for improving the physical fitness of students from India are proposed. The article analyzes the system of physical education in India, identifies its strengths and weaknesses.

historical experience proves that only nations led by strong political leaders can take ownership of their national resources and direct them toward future development through the firm will of these leaders. National Leader Heydar Aliyev successfully fulfilled this mission. The strategy proposed by this great statesman has become a reality today. Heydar Aliyev consistently focused on solving the environmental problems of our republic, preserving existing natural monuments, improving the ecological situation, protecting the environment and ensuring the efficient use of natural resources. Within the framework of ecological decisions adopted under the leadership of National Leader Heydar Aliyev, numerous laws and decrees were signed, yielding significant results. Naturally, this is a reflection of the fundamental environmental balance restoration and environmental protection program established by Heydar Aliyev and the outcome of the continuous environmental policy implemented by President Ilham Aliyev. The author noted that fundamental changes have taken place in our country in the area of maintaining ecological balance and protecting the environment, and important measures have been taken to protect natural resources, including minerals, water, soil, air, forests, and invaluable biodiversity resources.

the article examines the impact of gamification on student motivation. The research methods employed include an analysis of scientific literature and a synthesis of gamification implementation practices in education. The paper outlines approaches to defining the term "gamification," explores psychological and motivational foundations of gamification with a focus on Deci & Ryan’s Self-Determination Theory, Csikszentmihalyi’s Flow Theory, and Yu-kai Chou’s Octalysis framework, and provides examples of successful gamification integration in education. Potential challenges and risks associated with adopting this teaching method are also addressed.

the admission of yesterday's schoolchildren to the educational institutions of the Federal Penitentiary Service is a serious act. In addition to educational tasks, yesterday's students will face official tasks, tasks to obey commanders, participate in the common life of the course, the group, besides, the service places serious demands on self-organization, the need to subordinate personal interests to the interests of the team. This article examines the issue of adaptation of cadets to study at an educational institution of the Federal Penitentiary Service of Russia, and proposes an adaptation model that includes several blocks. This model was tested on cadets enrolled in the St. Petersburg University of the Federal Penitentiary Service of Russia, some solutions were borrowed from the work of the Kuzbass Humanitarian Pedagogical Institute, the Siberian State University of Railway Engineering, and the Novosibirsk State University of Economics and Management "NINH".

educational technologies appeared in the middle of the last century. At that time, they were looking for ways to assess students' knowledge more accurately and effectively. Technical devices in this area were considered necessary. However, initially, educational technologies were considered exclusively as the use of technical means. According to some teachers, the use of technology is primarily an auxiliary means aimed at transmitting information to students. Later, the issue was approached more correctly. The education system was now considered as a broad system. Now the focus was on everything: from goals to results. Research has shown that creating a technological process is important for effective teaching of any subject, including English. Knowledge of foreign languages, including English, helps to become more deeply involved in world culture. The use of multimedia in English lessons has its own appeal. Teaching a foreign language (English) with the help of multimedia will facilitate access to information and significantly reduce the time needed to learn the language.

the article examines the factors determining the need to separate groups based on gender in the process of taekwondo training. These include: significant differences between men and women in the transfer of physical activity; distinctive features of the male and female body as a whole; much shorter time to maintain results at the level of high-performance sports for women than for men; distinctive characteristics of adaptation, correction and adjustment of loads within the framework of specific exercises; Special methods of restoring athletic fitness after performing in the main competitions or after performing the function of procreation; assessment of individual capabilities during the initial selection of girls for taekwondo classes.

human memory is a multifaceted phenomenon of the psyche, including not only the very fact of memorization, but also many related actions. Psychological research shows the interdependence of voluntary and involuntary memory on the active psychological mechanisms of forming the image of a perceived object [9]. Memory is not just about fixing a trace – it is a whole system consisting of stages: primary perception, taking into account current interests and motivations, focusing on key aspects of information, creating connections through associations and classification. Without memory, it is impossible for human activity to function – it underlies both individual experience and universal knowledge. In this regard, the study of memory mechanisms acquires special theoretical significance for understanding the structure of mental processes.

the purpose of the article is a theoretical analysis of modern dissertation research on the support of a mother raising a child with developmental disabilities. The article provides an analysis of 61 dissertations on the topic of maternal support, defended in the period from 2002 to 2025. Most of the works, in the field of study of which there is pedagogical support for a mother raising a child with developmental disabilities, were defended in the areas of pedagogical and psychological specialties. The peak of work protection occurred in the period from 2007 to 2011 (29%) and 2012-2016 (31%). Since 2017, there has been a downward trend in research activity, which continues in the period from 2022 to the first quarter of 2025. An analysis of the protected papers showed that the researchers mainly studied families raising children with severe developmental disabilities of early or school age, and the research bases were correctional institutions.

the article examines such social phenomena as abuse of power, use of official position to obtain illegal financial benefits, as well as nepotism when appointed to senior command positions, in particular in the Armed Forces of the Russian Federation (RF Armed Forces). In the last decade, this problem has become increasingly visible to the military and politicians, including through scandals, social media, and armed conflicts in Syria, Nagorno-Karabakh, and Ukraine. Corruption has become an international security problem. The armed forces of many developing countries are trying to prevent corruption in their own structures. The lack of understanding of the problem of corruption by international security forces unwittingly exacerbates the situation. Based on extensive research, this study examines the nature of corruption in the defense sector, describes the experience of anti-corruption reforms in different countries, and explains how such reforms can be initiated. It also describes some innovative approaches that are currently being explored by the armed forces, international policy makers, and civil society, such as quantitative comparative approaches to assessing the vulnerability of the army to corruption and new ways to train military leaders in anti-corruption techniques. The research used such methods as logical analysis, comparative analysis, formal legal analysis, synthesis, deductive, analysis of scientific literature and a sociological survey among contract servicemen. The result of the research is the formation in the minds of each future commander of the principles and grounds for countering the abuse of power and obtaining various benefits.

the article studies the impact of one-time physical loads of varying intensity on the secretory activity of lymphocytes athletes of different sports specialization. Found that a single workout during physical loads average and peak levels in athletes engaged in aerobics, football and ran middle distance, causing significant changes in the secretory activity of lymphocytes, which are shown to reduce the secretion of IL-2, IL-6, IL-10, TNF-? and ?IFN. Degree of impairment of the secretory activity of lymphocytes in athletes, regardless of their sports specialization, similar to the same level of physical activity. The greatest violation of the secretory activity of lymphocytes called once training during physical loads peak level. Physical loads trigger level in a single training negative effect on the secretory activity of lymphocytes in athletes of different sports specialization do not have. The aim of this study was to investigate the secretory activity of peripheral blood lymphocytes in athletes of different sports specializations under the influence of single training sessions in threshold, average, and peak levels of physical activity.

the article reflects the results of identifying the level of asymmetry among juniors engaged in rhythmic gymnastics at the Olympic Training Center in Omsk. The relevance of the topic is due to the fact that functional asymmetry is manifested in various body systems. The individual profile of asymmetry is inherent in each person and is a combination of motor and sensory features reflecting involvement in the activity of one side or another of the body. Functional asymmetry-symmetry is also manifested in sports activities, since innate morphofunctional asymmetries determine the preference of the right or left limb when performing various motor actions. The main objectives of the study include the identification of functional body asymmetry in young athletes through the selection of special tests. The study of this information is based on the analysis of the conducted tests. Functional asymmetry significantly affects the result of performing technical actions in training and competitive activities, as it is necessary for high-quality execution of elements in asymmetric movements. Also, the high asymmetry index of gymnasts does not allow them to perform high-amplitude elements at the proper level. In conclusion, the need for further research is emphasized to develop a technique for correcting functional asymmetry to improve interhemispheric interaction in gymnasts.