Vol 5, No 9 (2025)

the article analyzes the reception of the thesis “He did not accept Tolstoy’s faith” in studies on Leonid Andreyev’s works. The author examines the emergence and peculiarities of how this thesis has been quoted and interpreted in the research of scholars and critics (L.A. Iezuitova, N.V. Skorokhod, L.N. Afonin, N.N. Fatov, V.V. Brusyanin). The study concludes with an interpretation of the thesis in the context of Andreyev’s philosophical and religious worldview.

this research aims to identify linguistic mechanisms and communicative functions of memes, hashtags, and neologisms actively used in evening television shows, as well as to analyze their impact on the everyday speech of Russian-speaking users. The article examines the lexico-semantic and pragmatic features of media discourse, particularly the translation of internet vocabulary through television and its subsequent adaptation in everyday communication. Within the theoretical model “Media as a Generator of Linguistic Innovations”, linguistic units such as stable memes, contextual hashtags, and situational neologisms have been identified and analyzed. The scientific novelty of the study lies in the fact that, for the first time, the influence of social media language practices on the speech behavior of a wide audience has been systematically described using the material of current television media discourse. The study found that elements borrowed from the digital environment not only perform the functions of actualization and audience engagement but also contribute to the transformation of speech norms, expanding the boundaries of modern linguistic and cultural space.

the article examines the issues of the pragmalinguistic nature of the speech act of apology in English discourse, revealing its complex illocutionary structure and communicative orientation. The specific features of expressing the modality of politeness in English language verbal behavior are highlighted; lexical grammatical and discursive means ensuring the reparative and etiquette function of the apology act are analyzed. Genre, institutional and sociolinguistic variations of apology formulas are demonstrated, including formal, informal and mediatized contexts, as well as gender differences in their use. The research methodology is based on corpus analysis, pragmalinguistic, semantic functional and discourse approaches, which allows for the systematization of strategies for mitigating illocutionary threat and restoring communicative balance. The results contribute to the expansion of theoretical concepts of the modality of politeness and to the deeper analysis of speech etiquette in English philology.

this study explores the evolution of the concept of the COLOUR BLACK in Chinese linguoculture. Colour symbolism plays a significant role in the Chinese worldview, reflecting the influence of philosophical doctrines, ritual practices, and cultural traditions. The aim of the research is to identify the linguistic representations of the key features of the concept of the COLOUR BLACK and to trace their dynamics in historical and cultural contexts. The material used includes Chinese historical sources, fixed expressions, corpus data, and lexicographic materials. The analysis revealed two groups of features: those that have lost their relevance and those that remain actively used in modern Chinese. The latter group is further divided into elements rooted in ancient cultural traditions and newly formed meanings that have emerged under the influence of intercultural communication. The study demonstrates that the semantic field of the colour black in Chinese linguoculture is shaped by religious, philosophical, political, and sociocultural factors, reflecting a complex and multi-layered structure of national conceptual consciousness.

the article analyzes the state and development of the terminology system within the framework of vessel nominations as lexical units of the English, French and Russian languages. The main problems of this international sphere of interaction of specialists are considered. Such issues as the origin of water transport terminology, the complexity of the verbal construction, synonymy and polysemy, harmonization and neology/obsolescence of terminological units are raised. In the process of analysis, the translation features of water transport terms, cultural and historical aspects, and mechanisms for the development of the terminology base are highlighted. As a result of the study, a general characteristic of the terminology system of water transport is given. To compare lexical units, a summary table of vessel nominations in comparison in English, French and Russian was used.

due to the transformation of the traditional understanding of the university as an educational space, effective communication strategies are needed to be formed. The paper attempts to describe the system-forming communication strategies of a modern university which are identified using the developed model of effective university communication. This model includes actors, their goals and objectives, ‘university-audience’ interaction, strategic management and the management system. Based on the communication strategies proposed by O.S. Issers, the following university communication strategies were considered in detail: informing, persuasion, self-presentation, illustration. The study describes the means of representation of these communication strategies which are presented as lexemes, collocations and phrases. These lexical means were identified from paragraphs of the Program of Development of University of Tyumen for 2025-2036 and popular news sites 72.ru / RT on university's achievements for 2023-2025. This paper can be applied in a number of spheres due to the comprehensive strategic and linguistic analysis of the means of representation of the university's communicative strategies. For instance, in corpus linguistic studies related to the analysis of professional vocabulary; in marketing to form the image of the university and promote the university; in educational disciplines on the development of communicative competencies of students.

this article presents a study of slogans in the media language based on the French language. The aim of the study was to identify the characteristics of slogans in different types of media. A theoretical analysis of the state of the issue was conducted based on the scientific works of domestic and foreign authors using general and special methods, including descriptive, comparative, and contextual methods. As a result of the study, the essential characteristics of slogans and their classification were identified, a functional and thematic typology of slogans was compiled, and the stylistic devices used in slogans, including parallelism and repetition, were analyzed and summarized. The theoretical and practical significance lies in clarifying the definition of a slogan in media language by observing the phenomenon in its functioning. It has been established that the following word-building techniques are used in the creation of neologism slogans: metaphorization, repetition, and wordplay. The main functions of a slogan have been identified. One of the important functions of a slogan is its appeal function, which can be considered the main function. An equally important function of a slogan is informative. A slogan also has an expressive function, which is that in brief, vivid expressions it conveys a complete, memorable image of a part of reality. The realization of the expressive function is achieved through the use of artistic expressiveness techniques: lexical and syntactic means. Wordplay is noted among the significant stylistic techniques for creating the expressiveness of slogan texts. The ideological function of a slogan is performed through its socially-oriented role – the transmission of some socially significant ideas or values under a certain angle of perception. The communicative function of a slogan is expressed in the promotion of the audience to certain actions through awakening awareness, memories or desires in them.

audio description makes films accessible to individuals with profound visual impairments, promoting inclusion and supporting rehabilitation. This technology compensates for the lack of visual perception by incorporating explanatory voice-over commentary during pauses between character dialogues and significant sounds in a film. This article examines paralinguistic means of representing characters’ basic emotions in both English and Russian audio descriptions of a comedy television series. The authors emphasize that the functional and semantic potential of paralinguistic elements in audio description is realized only in conjunction with the verbal and nonverbal components of each episode and its context, which together ensure semantic precision in the description. The analysis reveals the interaction between parakinemes and paraproxemes, which describe external emotional reactions of characters, and identifies instances of direct nomination of emotional states. These mechanisms are found to be relatively universal in conveying a range of emotions through audio description. The findings of this study may contribute to the development of new strategies for representing emotions in audio description scripts, ultimately enabling more informative and emotionally nuanced content for blind film lovers and improving the overall quality of audio description.

this study presents a comparative analysis of the machine uprising narrative in Karel ?apek's original play R.U.R. (1920) and its ideologically motivated adaptation by Alexei Tolstoy, Revolt of the Machines (1924). Employing corpus linguistics methodology, the research identifies key transformations: the semantic shift in replacing the term robot (emphasizing forced labor) with machine (implying mechanized agency and liberation); structural reorganization (3-act ? 4-act) and character system overhaul; reorientation of conflict from philosophical-existential to socio-revolutionary. The findings reveal that Tolstoy's adaptation is not a translation but a reimagining of the text within the Soviet linguosphere, where linguistic alterations (lexical, syntactic, narrative) serve as tools for ideological deconstruction. The Soviet cultural context is shown to be instrumental in shaping new semantic dominants. The analysis confirms the hypothesis that Tolstoy's adaptation is an ideologically motivated reinterpretation rather than a direct translation. Linguistic transformations (lexico-semantic, syntactic, narrative) are directly linked to the Soviet ideological context of the 1920s, shifting ?apek's philosophical questions about human nature and creation into the plane of socio-revolutionary struggle. The comparative analysis demonstrates how changes in key terminology ("robot" ? "machine"), transformation of character images (e.g., factory owner into an imperialist dictator, robots into an oppressed class), structural reorganization, and conflict reorientation serve to create a fundamentally new artistic statement reflecting the zeitgeist and ideological imperatives of the Soviet era. Despite its derivative nature and loss of the original's philosophical depth, Tolstoy's adaptation gained independent artistic value and stage life, becoming a significant artifact of Soviet culture.

the article discusses the most productive type of beginings of K. Mansefield’s short stories – polydictemic unparcellated introductory units. The purpose of the study is to identify the text–organizing potential of this structural-semantic type of beginings. The leading role in the structural and semantic organization of the polydictemic beginning is performed, as a rule, by the first dicteme. Each dicteme has sufficient but relative thematic independence. All of them are subordinated to the development of a common theme and are built into a logical chain of narration. This ensures the integration of information blocks – dictems and the functioning of the polydictemic introductory unit as a whole. The arrangement of several dictemes within a single paragraph contributes to the formation of complementary semantics, which forms the basis of the connections between dictemes in the introductory unit. The paper shows that in her novels K. Mansfield uses beginnings of this type to initiate a thematically complex narrative, which touches on a person’s deep feelings, his unexpected emotional impulses, forcing the reader to carefully analyze even the mundane phenomena of the surrounding world.

the article examines the system of phonetic means that are realized in poetic speech at the levels of speech segments, explores the role of sound in the semantics of utterances, and identifies the connections between prosodic units and phenomena and the components of a musical sentence. The research methodology is based on a review of scientific works on the topic, statistical and phonosemantic analysis, and the syntagmatic method. The main research methods are observation and measurement, which allowed the author to determine the dynamic parameters of syllables and identify the phonetic contours of stanzas. The results of scientific work provide conclusions about the melodiousness of a lyrical work, which presents a perspective for further research.

occasional vocabulary is a subject of study for many researchers in the areas of linguistics and translation studies. The article examines the problem of transferring occasional lexical units represented in the texts of the science fiction films “Blade Runner 2049” and “Dune: Part One” into the Russian language. As a result of interpretative analysis of the original film texts, as well as a comprehensive comparative analysis of their Russian translations, the most effective translation means used for the adequate translation of occasional words are identified. This task requires making independent and original translation decisions. Their high variability is related to the phenomenon of translation multiplicity, which theoretically accounts for the existence of an unlimited number of translations of a single text. The novelty of the research lies in the study of the transfer of occasionalisms from the perspective of a previously unexplored context – the established corpus of different versions of translations of the aforementioned films.

the article presents the course and results of a lingvopsychological experiment aimed at identifying the features of reproducing argumentative discourse by respondents who are native speakers of the opposite poles of the cognitive style "concrete conceptualization / abstract conceptualization". The features of reproducing argumentative activity, the number and sequence of the Theses put forward, the features of using linguistic means representing the Data and Grounds that support the Theses introduced were studied. The texts-products of the subjects were subjected to argumentative analysis using the model of argumentative functions of S. Toulmin to determine the features and number of Argumentative Moves and Argumentative Steps, the type of argumentation.

the article explores the lexical and stylistic features of financial discourse in Svetlana Ilyina's Telegram channel "Finances." The relevance of the study lies in the need to explore new forms of digital communication that combine professional terminology with elements of spoken language. The aim of the study is to identify the specific features of lexical and stylistic aspects of financial discourse in the Telegram channel "Finances" and to determine the similarities and differences with traditional financial language. The study employs methods of vocabulary classification, contextual analysis, and comparative research. The study is based on 184 lexical units selected from the channel's publications in January 2024. The research shows that Telegram discourse is shaping a new type of economic communication that requires a revision of traditional approaches to the analysis of professional languages. The work is of interest to specialists in the fields of linguistics, media research and financial communication, as well as to practitioners working with digital media. The results obtained open up prospects for further study of the transformation of professional languages in the context of digitalization.

the article examines the concept of "space", which is an important element of the traditional worldview of the Nogais, in its genre modifications. The study of folklore texts helps to understand the key aspects of the Nogai conceptualization of the world. Space in Nogai folklore is heterogeneous, it includes sacred and secular areas related to mythology and cosmology. Spatial metaphors in family ritual genres convey the peculiarities of the Nogai people's worldview and their attitude towards nature and humans. Toponyms and hydronyms in the system of spatial perception of the world reflect people's ideas about space, which are associated with geographical objects and water surfaces. Additionally, in epic works, they have a symbolic meaning that reflects the culture and history of the people. Space in Nogai folklore is dynamic. It reflects movement and change, which is vividly seen in epic tales where characters travel through symbolic spaces. Thus, folklore narratives are an important tool in the formation and maintenance of the collective memory of the Nogai, contributing to the preservation of their cultural uniqueness and identity.