The influence of social media language on everyday speech: analysis of memes, hashtags, and neologisms in the context of evening shows

this research aims to identify linguistic mechanisms and communicative functions of memes, hashtags, and neologisms actively used in evening television shows, as well as to analyze their impact on the everyday speech of Russian-speaking users. The article examines the lexico-semantic and pragmatic features of media discourse, particularly the translation of internet vocabulary through television and its subsequent adaptation in everyday communication. Within the theoretical model “Media as a Generator of Linguistic Innovations”, linguistic units such as stable memes, contextual hashtags, and situational neologisms have been identified and analyzed. The scientific novelty of the study lies in the fact that, for the first time, the influence of social media language practices on the speech behavior of a wide audience has been systematically described using the material of current television media discourse. The study found that elements borrowed from the digital environment not only perform the functions of actualization and audience engagement but also contribute to the transformation of speech norms, expanding the boundaries of modern linguistic and cultural space.

memes, hashtags, neologisms, media discourse, everyday speech, evening shows