Lexical and stylistic features of English-language fashion blogs

this article is devoted to the analysis of fashion blogs in the English linguaculture and the identification of their linguacultural and discursive features. Linguistic culture and discourse are interconnected phenomena, where language acts as a tool for transmitting cultural norms, values and worldviews. In the context of fashion discourse, this is manifested through specific vocabulary, professional terms and cultural connotations that form a unique semiotic system. Fashion discourse has a pronounced institutional nature, combining elements of professional and mass communication. Its key characteristics include specialized terminology, expressive and evaluative means, cultural codes and intertextuality, which makes it a complex and multifaceted object of research. The study of the specifics of modern media communication seems to be significant not only for linguacultural studies, discourse theory and intercultural communication, but also for the practical activities of translators, content managers and media and PR specialists involved in the creation and adaptation of fashion content for various linguistic and cultural environments. Thus, fashion blogs are a significant object of linguacultural and discursive analysis, reflecting the specifics of the interaction of language, culture and society in the digital age.

blogosphere, fashion blog, fashion discourse, special vocabulary, lexical and stylistic features, the English language