Volume 5, Nº 8 (2025)

this article examines in detail the theoretical foundations of the formation of a media image as one of the key elements in the context of the modern information society. The media image is a complex and multifaceted phenomenon that encompasses both traditional and modern digital media formats. These formats are the result of significant changes in communication processes and technologies, which, in turn, affects the perception of information in modern society. The article highlights the main theoretical approaches to the detailed analysis of the media image, including its socio-cultural, psychological and philosophical aspects. It is important to note that each of these aspects plays a key role in understanding the media image as a phenomenon. Special attention is paid to the typology of media images, where various categories are viewed through the prism of their cognitive impact on the audience, which allows for a deeper understanding of how media formats shape public opinion and perception of reality. This study provides an extensive review of existing scientific and theoretical provisions, as well as author's conclusions. As a result of the work, an analysis of how media images influence the formation of identity, social relations and cultural changes in the modern world is carried out.

the article analyzed the use of the foreign language lexis in the belles-lettres style of English. The author believes that foreign language lexis serves to create a local background, of a language portrait, a stylization of the foreign-language speech, demonstrates the author's or character's erudition, and is used as a euphemism. This research can be useful for anyone interested in the functioning of the foreign language lexis, functional language styles, and the stylistic functions of the foreign language lexis in the belles-lettres style of English.

this article examines one of the most common, universal phenomena of sentence syntax. The authors explore the problem of ellipsis, reflecting many fundamental problems of the syntactic level of modern world languages. In the article, the authors consider only the one-member structure of elliptical response sentences in a dialogical unity, which, despite its fragmentation, is semantically sufficient and universal in the world's languages with different structures. The classification of these linguistic structures is carried out in accordance with the morphological character of the key component. The substantive, pronominal, adverbial, and adjectival one member structures of elliptical response sentences in the dialogical unities of various languages, as well as those expressed by the words "yes" and "no" are investigated.

this article focuses on the linguo-cognitive analysis of the terminological system used in the regulation of international air law. It examines the structure and cognitive content of key terms found in international legal instruments, aviation standards, and technical documentation. The paper highlights the importance of understanding the cognitive models that underpin the terminological representation of concepts in aviation law.

the article considers a comparative analysis of linguistic lacunae. The differences between the linguistic and cultural features of the Russian and English languages are analyzed, and ways to resolve discrepancies are studied. The article provides a definition of the terms "lacuna" and "absolute lacunae". The directions for studying the term "lacuna" are highlighted based on narrow and broad approaches. The article analyzes the directions of studying the term "lacuna" and specifies criteria for attributing lacunae from the point of view of English and Russian languages to absolute lacunae. The practical examples given by the author clearly demonstrate the principle of substitution of English and Russian verbs to highlight the lacunary properties of the word. The systems for determining the differentiation of lacunary words in the studied languages are identified and the characteristic features of absolute and lexical lacunae are described. Lexical absolute lacunae are studied from the point of view of history and ways of application in other languages. Lexical lacunae are considered by the author of the article from the point of view of the barrier of two languages and the violation of mutual communication between them. The opinion of E.A. Tarasova on the topic of active-emotional verbs and ways of their use in English is analyzed. The occurrence of lexical and grammatical gaps is studied. The author of the article compares the point of view of constructing the syntactic basis of the word by A. Vezhbitskaya and his own, on the basis of this comparison the conclusions are formulated. The research methodology is presented by the author of the article in the form of an analysis of scientific works by Russian researchers on the issue under discussion, and methods of analysis, synthesis, and comparison are also used to identify and study lexical gaps in English and Russian. The results of the scientific work are presented in the form of a scientific review of the linguistic lacunae of the two languages.

the article is devoted to one of the features of Nabokov's style – complex sentences of complex construction – in the psycholinguistic aspect. Such optics makes it possible to see that Nabokov’s complex sentences differ from constructively similar sentences of other writers in a semantic sense: at the boundaries of predicative units, transitions occur between levels or, when viewed three-dimensionally, registers of consciousness, which in terms of the philosophy of literature correspond to possible worlds. These transitions in Nabokov's texts are not marked by lexical or grammatical items (the so-called transition operators) and therefore turn out to be obscured, which causes pleasure in the attentive reader, but makes the inattentive reader get lost between the real and the unreal, the present and the past, wakefulness and sleep. Perhaps the solution to this technique associated with syntax gives researchers the key to a generalization of the description of Nabokov's style, in which elliptical elements are represented quite widely.

the article examines the key role of English in law schools in the context of globalization, highlighting its importance as a tool for international communication in the legal field. The interrelation between the legal system and national culture is emphasized, which helps law students to better understand the legal systems of other countries and effectively interact internationally. Among the problems discussed are the lack of specialized educational materials, difficulties in teaching legal English, and the need for students to develop professional competencies. It is also mentioned that knowledge of English is becoming an essential prerequisite for law students seeking to expand their career opportunities and successfully work with international partners. The research material was specialized textbooks and methodological publications on legal English, and the methodology includes communicative approaches and the adaptation of curricula to solve language barriers and develop the necessary skills in the international legal environment. As a result of the research, it was revealed that legal English is difficult and difficult to access for many students, which makes it difficult for them to study and follow their professional activities. As a solution, it is proposed to introduce adapted textbooks and practical courses, such as writing scientific papers in English, as well as conducting trainings for teachers aimed at improving their skills in teaching English in the context of legal education. In conclusion, learning English is a key element of legal education, facilitating access to international resources and professional career growth.

the article examines the significance of zoomorphic lexicon in the formation of national mentality and cultural representations, exemplified by the Russian song tradition. Particular emphasis is placed on the symbolism of the bear and the wolf as embodiments of natural power and the dual nature of human emotions and social relations. The study explores the cognitive functions of zoonyms, their role in expressing ethnocultural values, psychological characteristics, and idiomatic constructions. The research underscores the importance of an interdisciplinary approach to the study of zoomorphisms as a pivotal element of the linguistic worldview and cultural code, reflecting the profound perception of reality within a specific linguistic-cultural community.

this article analyzes the features of translating J.K. Rowling's novel «Harry Potter and the Goblet of Fire» into Russian and French. The focus is on three key aspects that address the challenges of translation and contribute to a deeper understanding of its strategy. The first aspect of the research is devoted to identifying the elements that cause difficulties in translating the works about Harry Potter in general. This includes not only linguistic problems but also deeper semantic nuances. The second aspect of the study focuses on the representation of the French accent in the original text and the ways it is conveyed in the Russian and French translations. The difference in approaches is highlighted here. While in the Russian translation it is sufficient to indicate the accent, the French translator faced the challenge of conveying the accent in a way that is understandable to French readers without seeming artificial. The third aspect of the research is devoted to the translation of proper names. This is one of the most challenging tasks. It is especially difficult to translate proper names that carry a certain thematic meaning.

the article is devoted to the actual problem of distinguishing particles and adverbs as grammatical classes of words in the Russian language, the genetic and functional-semantic connections of which determine the permeability of boundaries between them in certain areas, which leads to the existence of multifunctional, homonymous, hybrid units. This issue is considered using the example of the functioning of a multifunctional word “bukvalno” in various syntagmatic and contextual conditions. The criteria for distinguishing the adverbial and particular realizations of this unit are systematized. The author identifies and analyzes the usages of this word, the grammatical qualification of which is difficult. The grammatical status of a word is justified “bukvalno” as a functional unit – a particle – in cases of expressing the meaning ‘in the literal sense of the word’, as well as intonation and punctuation design of this unit by the type of an insertion or parcel component. The article proves the possibility of the functioning of the research object as a hybrid word, which has a set of some formal features inherent in the adverb, and at the same time expresses a communicative and pragmatic meaning in conditions of uncharacteristic compatibility for the adverb. The results of the research can be used to study the functioning of other units that have a multifunctional or hybrid nature and are involved in the processes of pragmaticalization, grammaticalization, and particularization in modern Russian.

the article examines the functioning of the image of fire and its religious and philosophical sources in the novels «Blood Meridian» and «The Road» by Cormac McCarthy, a contemporary American author. This research material was chosen because in both works, fire is an important symbol that reveals key aspects of the poetics of the novels, and an analysis of the fire imagery and its sources allows us to determine the specifics of the moral and ethical system and metaphysics presented in the novels. In the revisionist Western «Blood Meridian», fire acts as an ontologically unifying and simultaneously destructive element, a foundation of existence associated with war and primordial chaos. In «The Road», the image of fire takes on an ethical and existential significance, symbolizing faith, hope, and the preservation of humanity in a world after a global catastrophe. As a result of the analysis, it was revealed that the fiery imagery in the novels under study is related to ancient Greek philosophy, primarily the teachings of Heraclitus, Christian eschatology, the myth of Prometheus, and Gnostic ideas about evil and salvation. The results of this study can be used in the teaching of American literature history in higher education, as well as for further research on McCarthy's literary works.

the purpose of the research is to study the poetic discourse in the works of the “northern poets” of the XX-XXI centuries and to identify their linguistic and stylistic features. The relevance of the work is due to the fact that the research was conducted in line with modern cognitive developments at the intersection of the following sciences: textual linguistics, linguo-cultural studies, stylistics, cognitive linguistics and literary studies. The novelty of the research lies in the fact that this work examines the literary texts of modern writers, which had not previously been fundamentally studied in the linguistic and poetic aspect. In the theoretical part of the work, the concepts of “writer’s artistic worldview”, “poetic communication” and “poetic discourse” are considered, which cannot be imagined in isolation from the cultural and social context, especially at the present time – the period of formation of the “multipolar world order”, and the main features of poetic speech are also studied. The practical part provides examples of linguistic and poetic analysis of poems by Russian-speaking and English-speaking Northern poets. The results of the study present the main features of poetic discourse identified in the works of these writers. The theoretical significance lies in the development of a methodological basis for linguistic and literary analysis of the poems of Northern poets. In addition, the conducted research has theoretical significance in complete and in-depth understanding of the work of these writers, as well as contributes to the development of general problems of interpretation of the poetic text and opens up broad prospects for further research. The practical significance lies in the fact that the results and materials of the research can be used in the preparation of various courses in stylistics, lexicology, text interpretation, in the development of specialized courses in modern American and Russian poetry, linguistic and cultural studies, as well as in teaching students of making the analysis of literary text and writing project-papers and theses. In addition, these materials can also be used in the preparation of classes on moral, spiritual and patriotic education of young people.

this article examines the role of territorial branding in shaping the tourist appeal of Russian regions, using the Republic of Altai and the North Caucasus as case studies. Theoretical foundations of territorial branding, its relationship with territorial image, and tourism development are analyzed. Special attention is given to practical cases of regional brand promotion, key success factors, and major challenges faced by Russian regions. The article summarizes the experience of implementing national and regional strategies aimed at increasing tourist competitiveness, strengthening identity, and forming a sustainable positive image of the regions.