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Vol 9, No 4 (2025)

The purpose is to consider the features of the preliminary analysis and subsequent creation of a brand as an element of the organization of a cultural event (festival), based on the study of domestic and international experience. The relevance of branding in modern culture is substantiated. The main features and the sequence of brand creation are studied. The conclusion is made about the requirements for the brand of the festival to meet technical and functional norms and standards, modern design trends. The importance of branding in creating an image of relevant values and cultural interaction is emphasized.

Sertakova E.V., Zykova I.N.

(Rus)

()

()

()

Vol 9, No 4 (2025)

Design approaches and principles in creating educational materials

Sertakova E.V.

(Rus)

()

()

()

Vol 9, No 3 (2025)

Features of the festival’s corporate identity as an event environment

Sertakova E.V.

(Rus)

()

()

()

Vol 8, No 1 (2024)

Utilitarianism theories and their reflection in the field of design

Sertakova E.V.

(Rus)

()

()

()

Vol 8, No 2 (2024)

Design in local history: meaning and approaches

Sertakova E.V.

(Rus)

()

()

()

Vol 8, No 4 (2024)

Festival branding as a way to popularize creative industries

Sertakova E.V.

(Rus)

()

()

()

Vol 8, No 3 (2024)

Development of a museum and exhibition installation for the anniversary

Sertakova E.V.

(Rus)

()

()

()

Vol 6, No 1 (2022)

Infographics as an effective training tool

Gorskikh E.A.

(Rus)

()

()

()

Vol 6, No 4 (2022)

Design philosophy

Sertakova E.V., Sertakova I.N.

(Rus)

()

()

()

Vol 7, No 3 (2023)

Ethical values in contemporary design

Sertakova E.V.

(Rus)

()

()

()

Vol 7, No 2 (2023)

Planning of a small architectural form as an art object of the urban environment on the example of fountain

V. E.V.

(Rus)

()

()

()

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Vol 9, No 4 (2025)

Vol 9, No 4 (2025)

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