卷 2, 编号 17 (2014)
- 年: 2014
- ##issue.datePublished##: 10.10.2014
- 文章: 10
- URL: https://ogarev-online.ru/2311-2468/issue/view/19151
完整期次
The projects of non-profit partnership "association of regional library consortia"
摘要
The article considers the current projects of the library association dealing with the information technologies introduction into the work of Russian libraries. The author focuses on the participation of the Bakhtin Research Library of Mordovia State University in the association projects.
Electronic libraries: yesterday, today and tomorrow
摘要
The article presents an analysis of the history of electronic libraries in Russia until the present time. In this connection, the author suggests some ways of their further development. The study considers the methods of access to information and educational resources. It also includes the list of electronic libraries available to students and teachers of Mordovia State University.
Street workout in developing the branding strategy "Saransk – a sporty city"
摘要
Sport is one of the priority strategies in territorial branding. However, this strategy does not always consider the direct involvement of urban citizens into sports. The author studies the development of street workout as one of the strategies for outreaching the city brand name among its residents.
Advertising in regional blogosphere
摘要
The article presents a study of the advertising potential of blogs. Considering the blog functions, the author analyzes the features of advertising in regional and all-Russian blogs.
Between power and protest: graffiti festivals in urban communication
摘要
The article studies graffiti festivals as a street art phenomenon. The author considers graffiti festivals to be a way of communicative interaction between authorities and commercial organizations as well as street artists’ self-expression.
Internet social media on Finno-Ugric issues
摘要
The article analyzes the Internet media resources dealing with Finno-Ugric issues. The authors focus on blogs and social networks as parts of social media.
Electronic libraries of the Finno-Ugric regions of Russi
摘要
The article presents an overview of Finno-Ugric issues posted on the Internet. The author considers the content and structure of Finno-Ugric electronic libraries, assesses their search capacities, and formulates their problems and prospects.
Sociocultural rehabilitation of people with eyesight problems: new technologies for libraries
摘要
The article considers the social role and new technologies for special libraries for people with limited physical abilities. Certain types of documents for sightless and visually impaired people are characterized. The author analyzes the modern information technologies used by special libraries for sightless people.
POS-materials for sales promotion
摘要
The author considers the functions of POS-materials, their advantages and disadvantages, the specifics of their use as a type of promotional materials. The author focuses on the issues of POS-materials using on the regional market. Particularly, the study analyzes some effective and noneffective examples of their using. It also includes a number of recommendations on their effectiveness increase.
The system of library stock supplementation: a study of national Pushkin library of Morodiva Republic
摘要
The article considers the model of library fund integrated supplementation. The author studies the mechanism of interaction between all document and communication institutions of society on the electronic and printed levels.