Volume 2, Nº 17 (2014)
- Ano: 2014
- ##issue.datePublished##: 10.10.2014
- Artigos: 10
- URL: https://ogarev-online.ru/2311-2468/issue/view/19151
Edição completa
The projects of non-profit partnership "association of regional library consortia"
Resumo
The article considers the current projects of the library association dealing with the information technologies introduction into the work of Russian libraries. The author focuses on the participation of the Bakhtin Research Library of Mordovia State University in the association projects.
Electronic libraries: yesterday, today and tomorrow
Resumo
The article presents an analysis of the history of electronic libraries in Russia until the present time. In this connection, the author suggests some ways of their further development. The study considers the methods of access to information and educational resources. It also includes the list of electronic libraries available to students and teachers of Mordovia State University.
Street workout in developing the branding strategy "Saransk – a sporty city"
Resumo
Sport is one of the priority strategies in territorial branding. However, this strategy does not always consider the direct involvement of urban citizens into sports. The author studies the development of street workout as one of the strategies for outreaching the city brand name among its residents.
Sociocultural rehabilitation of people with eyesight problems: new technologies for libraries
Resumo
The article considers the social role and new technologies for special libraries for people with limited physical abilities. Certain types of documents for sightless and visually impaired people are characterized. The author analyzes the modern information technologies used by special libraries for sightless people.
POS-materials for sales promotion
Resumo
The author considers the functions of POS-materials, their advantages and disadvantages, the specifics of their use as a type of promotional materials. The author focuses on the issues of POS-materials using on the regional market. Particularly, the study analyzes some effective and noneffective examples of their using. It also includes a number of recommendations on their effectiveness increase.