Email this article POS-materials for sales promotion
- Authors: Denisova V.V.
- Issue: Vol 2, No 17 (2014)
- Section: Articles
- Submitted: 06.05.2025
- Accepted: 06.05.2025
- URL: https://ogarev-online.ru/2311-2468/article/view/290641
- ID: 290641
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Abstract
The author considers the functions of POS-materials, their advantages and disadvantages, the specifics of their use as a type of promotional materials. The author focuses on the issues of POS-materials using on the regional market. Particularly, the study analyzes some effective and noneffective examples of their using. It also includes a number of recommendations on their effectiveness increase.
Keywords
About the authors
V. V. Denisova
Author for correspondence.
Email: ogarevonline@yandex.ru
Russian Federation
References
- Парамонова Т. Н., Рамазанов И. А. Мерчандайзинг. – М. : КНОРУС, 2009. – 144 с.
- Снегирева В. В. Книга мерчандайзера. – СПб. : Питер, 2005. – 384 с.
- Типография «Печатный стандарт» [Электронный ресурс]: [сайт]. – [Б. м.], 2006–2008. – Режим доступа: http://www.printstandard.ru/index.php?m1=2&m3=3 (дата обращения: 20.05.2014).
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