Vol 7, No 1 (2019)
- Year: 2019
- Published: 15.01.2019
- Articles: 10
- URL: https://ogarev-online.ru/2311-2468/issue/view/18467
Full Issue
Features of FIFA World Cup 2018 coverage in the media of the Republic of Mordovia
Abstract
The article analyzes the features of publications that appeared in the print and electronic media of the Republic of Mordovia during the preparation and holding of the FIFA World Cup 2018 in Russia. The author focuses on the coverage of this major event in the regional media. The study shows that the experience gained by the local media at the FIFA World Cup 2018 in Russia will promote the development of regional journalism.
Advertising as business journalism
Abstract
The article deals with the issue of journalism efficiency. Based on the analysis of the use of advertising in the media, the author shows a convergence trend of journalism activities and marketing communications. The study of advertising materials reveals the common elements in the methods and techniques of creating journalistic and advertising texts, in the methods of influencing the audience and the ways of dissemination, in graphic and expressive means, and genre and thematic characteristics.
Ideological and content, genre and stylistic diversity of modern regional journalism of the Republic of Mordovia
Abstract
The authors state that the modern regional press of the Republic of Mordovia takes a certain position in the media system. Due to the transition to market relations, local newspapers have undergone some changes in their content, genre and style diversity, while maintaining the traditions and experience of the Soviet journalism.
Transformation of business press of millenium era: a study of online media Inc.Russia
Abstract
The article deals with the definitions of business journalism and analyzes the segmentation niches of the business press. Considering the online media Inc.Russia, which is aimed at entrepreneurs, the author shows the genre modification of business journalism. A conclusion is made that modern business press focuses on innovations when making their media products.
Applications, social networks and messengers as a platform of mass media news distribution
Abstract
The article deals with the characteristics of news consumption on the Internet. The author concludes that correspondents of print and electronic media consider social networks, applications and messengers not only as platforms for communication with the target audience, information sources, tools for monitoring editorial activities, but also as objects of journalistic research.
Mass media in the structure of regional internet: current state and forecasts
Abstract
The article defines the place of mass media in the structure of the regional Internet. The authors study the Russian national trends through the example of a particular region. Considering the data obtained, the further development of online mass media is discussed.
Animated cartoon images in Russian advertising: criteria of brand visualization
Abstract
This article considers the advertising image as a means of promoting a brand. The author describes the animated cartoon characters of Russian advertising and their impact on the subconsciousness of the consumers. A conclusion is made that advertising characters embody the brand and make it more famous among the numerous competitors.
Compositional modifications of reportage on Russian television
Abstract
The article considers the development of the reportage genre. The author reveals the modifications of classical reporting standards in the typological system of modern Russian media. The study deals with the issues that are very important for the Russian journalism but still do not have clear-cut answers.
Ethnic journalism as a part of mass media
Abstract
The article touches upon the coverage of ethnic issues in mass media. In this connection the work of the interregional public organization “Guild of Interethnic Journalism” is analyzed. The study is focused on the creative potential of the journalist M. Lyangе.
Food on TV and YouTube as a hybrid genre of journalism: a comparative marketing analysis
Abstract
The author studies the peculiarities of advertising in food programs on television and video hosting YouTube. The examples of the use of different types of advertising and their modifications are provided. The study presents an analysis of the use of product placement and new advertising in food blogs.