Vol 10, No 5 (2022)
- Year: 2022
- Published: 05.05.2022
- Articles: 10
- URL: https://ogarev-online.ru/2311-2468/issue/view/17653
Full Issue
Technologies of media product promotion in social networks
Abstract
The article discusses techniques and technologies for promoting media products in social networks as the main sources of information for a modern person. Considering the YouTube channel “Redakciya”, the features of the target audience, ways of distributing messages about new products and opportunities to attract new users are analyzed.
Food branding in the context of socio-cultural vectors of advertising communication
Abstract
The article analyzes the dynamics of food branding in mew media content, considers the categorical concepts of “food branding”, “identity”, “brandbook”, and also proves the significance of branding in digital mass media. The author emphasizes the relevance and priority of modern mechanisms and technologies in the process of advertising products in new media.
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Motivation speech genres in media texts of yamalo-nenets autonomous okrug of Russia
Abstract
The article analyzes the materials of incentive semantics in the regional media of the Yamalo-Nenets Autonomous Okrug of Russia. The motivational intention of the directive type in speech genres is investigated. The general characteristic of the use of motivational speech genres in media texts is given.
Moral markers in mass media
Abstract
The article considers the ideal content of journalism which is made up of real objective meaning-facts of anthropological nature. However, political demands and market fundamentalism are contrary to the principle of reproducing universal moral values in quality press. A conclusion is made that the increase in commodity relations in mass media gives rise to anti- morality in public sphere.
Historical contextuality of structural and content specifics of media texts of newspaper "trud" during Khrushchev's Thaw
Abstract
The article examines the hypothesis of the historical transformation of the Soviet press during the Khrushchev's Thaw on the example of the socio-political newspaper "Trud". The author focuses on the genre and thematic diversity of published media texts, which determines the specific features of journalistic creativity of the mid-XX century.
Media perception of modern screen image: a study based on color diagnostics by M. Lusher
Abstract
The article deals with the synthesis of media screen field. The authors focus on the spectacular form of television production. The paradigm of psychological color perception by M. Luscher is determined, which contributes to the correction of the psychophysiological patterns of the influence of color on the audience.
Functioning of modern women's magazines in the context of digitalization
Abstract
The article presents an analysis of the problem-thematic and cognitive vector of women's periodicals in contemporary Russia. The degree of its relevance to the needs of the audience are studied on the example of the magazine "Glamour". The ways of synthesis of traditional media functioning and working in the era of digitalization are also considered.
Internet meme as a modern tool for visualizing media texts
Abstract
The author explores the Internet meme as a cultural artifact that is gaining more and more popularity in the digital environment. The article analyzes the wide possibilities for its application, especially successfully the Internet meme can be used as an illustrative complex of media text, ensuring the attention of the audience and the formation of public opinion.
The influence of cybermobbing on the process of socialization of youth
Abstract
The article examines the influence of cybermobbing and cyberbullying on the socialization and cybersolialization of a teenager. The main types of cyberbullying and their dangers to the psychological health of all participants and their socialization in the future are identified.