Volume 1, Nº 1 (2013)

The paper considers a number of theoretical approaches towards defining the social feeling phenomenon. Accordingly, the major theoretical approaches to the problem in question are being reviewed. Particularly, the author focuses on the university teachers social feeling by searching into its levels and structure.

The paper deals with the inter-religious relationships in a multiconfessional community. The authors focus on the problem of tolerance to various religions, religious groups and organizations.

The paper presents an analysis of the sociological surveys done in Mordovia Republic and other Finno-Ugric regions that make up the Volga Federal District of Russia. The author describes the level of religious concern among the Orthodox Church members as well as their attitudes towards social practices disapproved by the traditional religion.

The paper considers some of the approaches to the image concept as well its application to entrepreneurship in the media. We present the results of a content analytical study of the newspaper «The Belarusians and Market», the content analysis of the regional newspaper «Golas Lyubanshchyny» and the web site «Business Voice». We identify the peculiar features of the modern Belarusian businessman image formation in the national media, including online resources. We answer the question: who is a Belarusian businessman in the eyes of media?

The paper considers the models of life success formulated by the members of Mordovia Republic community. Particularly, the author focuses on the factors and values of success within the community in question. Thus the results of a comparative analysis of various success models are presented. Two age groups were involved in the survey: generation Y (year of birth from 1964 to 1983) and generation X (year of birth from 1984 to 1995).