Vol 8, No 5 (2020)

Cover Page

Full Issue

Development of architectural approach to enterprise management

Zinina L.I., Uchvatkina E.V.

Abstract

The article considers the formation and development of the architectural approach to enterprise management. The maturity assessment of the architecture of the enterprise was carried out according to the Crosby method on the example of a hotel business organization. In the process of functioning and development of the hotel complex "Hotel Chocolate" some of the components of the architecture of the enterprise have been improved. As a result, these components are currently at a satisfactory level.

Ogarev-online. 2020;8(5):2-8
pages 2-8 views

Development problems of domestic tourism in Russia

Dolgaeva M.A.

Abstract

The article considers the main problems of inbound tourism in Russia, which include the underdevelopment of domestic tourism, transport infrastructure, advertising and poor foreign languages skills. Special attention is paid to the problem of low effective demand for tourism services in the country.

Ogarev-online. 2020;8(5):9-15
pages 9-15 views

Methods of implementation of marketing strategic planning

Seroglazova E.I.

Abstract

The article considers various methods of marketing strategic planning. Special attention is paid to the methods of formulating the goals of the company and the methods of comprehensive analysis of the company's competitiveness.

Ogarev-online. 2020;8(5):16-21
pages 16-21 views

Theoretical aspects of enterprise architecture

Efremova L.I., Kosareva A.V.

Abstract

The article analyzes the concept of enterprise architecture from the point of view of various authors. An original concept of enterprise architecture is presented. The main domains of enterprise architecture and their features are studied. According to CompTIA, the leading methodologies for describing the enterprise architecture are considered. A comparative analysis of the methodologies is provided.

Ogarev-online. 2020;8(5):22-26
pages 22-26 views

Overview of CRM systems on the ICT market

Stenina T.V., Prokina E.Y.

Abstract

The article considers the theoretical foundations of CRM systems. The basic requirements and criteria that affect the choice of CRM systems are studied. The leaders of CRM systems are listed. A comparative analysis of CRM systems is presented; their advantages and disadvantages on the ICT market are revealed.

Ogarev-online. 2020;8(5):27-32
pages 27-32 views

Improvement of business processes of the enterprise

Kurilo I.N.

Abstract

The article analyzes the current system of business processes of an engineering enterprise. The problem areas that reduce the enterprise performance have been identified. The system 1C: ERP Enterprise Management 2 was selected as a system capable of solving the current problems and automating key business processes of the enterprise. The eligibility criteria and calculations of the implementation of this system on the enterprise are provided.

Ogarev-online. 2020;8(5):33-40
pages 33-40 views

The feature analysis of major e-commerce companies in the world market

Lihachev O.B., Chernaya S.N.

Abstract

The article considers the development of e-business on a global scale. The authors conducted a comparative analysis of the development of the leading e-commerce companies: Amazon, Alibaba, Walmart. The study results reveal a trend of e-commerce sales growth, and the forecast estimates up to 2021 confirm good prospects for the development of the global e-business.

Ogarev-online. 2020;8(5):41-47
pages 41-47 views

Modern tools of enterprise architecture of IT companies

Samylkina E.N.

Abstract

The article presents a study of the market of modern software tools for enterprise architecture. As the methodological component of the study, the hierarchy analysis method is used. As a result, the top three software products include MEGA HOPEX, Unicom System Architect, and Orbus Software iServer.

Ogarev-online. 2020;8(5):48-53
pages 48-53 views

Correlation and regression analysis of the impact of organization profit on the influx of investments in the fixed assets

Belash K.V.

Abstract

The article presents the results of the economic and statistical analysis of investments in fixed assets in the Russian Federation. The analysis of the dynamics and structure of investments in fixed assets for the main types of economic activity is carried out. The article presents the results of the correlation and regression analysis of the impact of organization profit on the influx of investment in the fixed assets.

Ogarev-online. 2020;8(5):54-60
pages 54-60 views

Assessment of economic efficiency of implementation of customer offer personalization system

Kireev V.S., Petrova A.A.

Abstract

The article presents an assessment of the economic efficiency of the implementation a customer offer personalization system based on big data technologies in a commercial bank. As a result, the net present value, internal rate of return, and payback period have been calculated.

Ogarev-online. 2020;8(5):61-66
pages 61-66 views