Potential of artificial intelligence technologies in language training of future media specialists

Importance. Artificial intelligence (AI) technologies are widely utilized in the fields of journalism and marketing communications, including advertising and public relations. Within the realm of promotion, AI is integrated at various stages, ranging from analyzing the target audience and devising a communication strategy, to creating media products, and subsequently evaluating the success of the campaign. Given this context, it seems appropriate to incorporate AI-powered media products as a part of the curriculum for a foreign language class. This would enable students to gain insight into the latest developments in AI technology and its application in various industries.Research Methods. The research is based on recent developments in the area of artificial intelligence (AI) technologies in education. Specifically, it takes into account current experience that reflects the vectors and principles of using AI technologies in foreign language teaching for university students.Results and Discussion. The options for using ChatGPT and Midjourney neural networks in the development of media texts and advertising products as part of a foreign language course for future media professionals are presented.Conclusion. The neural networks’ use in the creation of media content and advertising materials within the context of the “Foreign Language” discipline contributes to the skills’ development in the main types of speech activity; the acquisition of the ability to utilize the learned foreign language as a tool for professional interaction in the media sector; and the enhancement of professional competencies within the field of media communication.