卷 4, 编号 5 (2025)

the article examines the history of the formation of English as an international language. The key historical events and processes that contributed to the spread of the English language in science, technology, business and everyday life are highlighted. Special attention is paid to the influence of the colonial policy of the British Empire, the industrial revolution, the First and Second World Wars, as well as the development of the Internet. It is noted that English did not become dominant in science and technology immediately, but its path to the top was long and determined by a number of historical factors. Examples of the use of English in technical documentation and scientific publications are given. The role of the English language in international business is also emphasized using the example of Airbnb. The author of the article analyzes the problems faced by non-native English speakers in scientific communication and concludes that it is necessary to find ways to overcome the language barrier.

this article examines the influence of the iconic work of the Russian writer Viktor Astafyev "The King Fish" on the work of the modern Chinese writer Chi Zijian. Through the analysis of three aspects – narrative style, moral idealism and ecological philosophy – it is revealed how Chi Zijian inherits and creatively reworks the traditions of V. Astafiev in confessional narration, moral reconstruction of rural prose and philosophical understanding of nature. The study shows that Chi Zijian's works integrate creative ideas through localization. Astafieva enters the cultural context of a northeastern Chinese village, criticizing the alienation of modernity and exploring the deep relationship between man and nature, morality and civilization. This cross-cultural exchange represents not only the borrowing of artistic techniques, but also the resonance of literary spirit and aesthetic aspirations.

this article explores the cognitive processes involved in the perception and interpretation of multi-layered narratives using the example of Cormac McCarthy's novel The Road. The focus is on neuro-linguistic aspects that affect the understanding of the text, including the interaction between language structures, emotional reactions and mental models of the reader. The research is based on the analysis of various textual elements and techniques, such as metaphors, symbolism and plot construction, substantiating their influence on cognitive processes. The urgency of the problem of revealing deep semantic layers in a work of art at the limit of the expressiveness of language and its ability to convey complex human experiences, ideas and emotions is due to the global interaction of different cultures, the ability of art to convey meaning beyond language barriers. This allows people from different countries and cultures to connect at a deep level, overcoming linguistic and conceptual differences. In the digital age, there is a need for new forms of communication. Social networks and visual media are becoming the main channels of interaction, and the relevance of studying ways to convey meaning beyond language is only increasing. The purpose of the article is to study the cognitive processes involved in processing multi-layered narratives in Cormac McCarthy's novel "The Road" with an emphasis on neuro-linguistic aspects, revealing how the reader perceives, interprets and emotionally reacts to the text. Objectives of the article: 1. To explore the multilayered narrative elements in "The Road". 2. To study the cognitive mechanisms activated when reading a novel, including syntactic analysis, semantic interpretation, and the construction of mental models. 3. To investigate how the emotional content of a text affects neuro-linguistic processing and the formation of emotional responses in the reader. 4. To consider which neuro-linguistic strategies the reader uses to comprehend and interpret the multi-layered content of the narrative. These tasks will help to better understand how cognitive neuro-linguistic processes shape the perception and understanding of literary texts, as well as reveal the role of language in the cognitive models of the reader.

the main objective of the article is to conduct a comparative analysis of the perception of multimedia content by representatives of various social groups identified on the basis of the theory of generations, using the example of multi-genre creative concepts developed in the niche of ventilation and air conditioning. Information was collected using the survey methodology. Scaling was used as the measurement method. Sample: 80 respondents, 20 each from generations A, Z, Y, X, in equal proportions women and men. Scientific novelty lies in the applied nature of research in the niche of ventilation and air conditioning to solve the problem of building recognition and trust between potential and actual consumers of products and the promoted enterprise. The result of the empirical study was a communication algorithm for choosing a complex product and the role of multimedia content in shaping the motivation to study it by representatives of various generational groups. For the actual implementation of the proposed approach, creative concepts submitted for testing should be developed taking into account the positioning and brand platform of a particular enterprise.

the purpose of this author’s research is to identify and analyze the linguistic and cultural features of the verbal code of sports commentary as a factor in the formation of the secondary linguistic personality of a bilingual. In the course of the research, the author applied the following methods of scientific cognition: linguistic and cultural analysis, comparative method, discourse analysis and sociolinguistic approach. The main results obtained by the author in the course of the research show that sports commentary is a unique linguistic and cultural phenomenon characterized by specific imagery, emotional saturation and culturally marked vocabulary. The findings of the study indicate that the perception and interpretation of sports commentary by bilinguals contributes to the formation of special cognitive structures of the secondary linguistic personality, reflecting the national and cultural specifics of the sports course. The practical significance of the work is determined by the possibility of applying the results in the theory and practice of intercultural communication, linguodidactics and translation studies.

this article examines the linguocultural concept of "love," described through the linguistic means of the Russian and Arabic languages. A linguocultural comparison of the verbal realizations of this concept is conducted to identify the lexico-semantic tools used to express love in both languages, considering emotional states, relationships, behaviors, and the stereotypes of Russian and Arab societies associated with the notion of love. Commonalities and national-specific features in the use of linguistic means for conceptualizing these ideas within the linguistic picture of the world (LPW) are revealed through a comparison of their verbal realizations both within each language and in relation to one another. This approach allows for the identification of value dominants in each cultural society.

the article is devoted to the analysis of the linguistic features of the headlines of the Japanese news media as a tool for shaping the reader's position. The object of the analysis is the coverage of events dedicated to the 80th anniversary of Victory in the Great Patriotic War in Russia by the Japanese media in the period from May 4 to May 9, 2025. The purpose of the study is to identify the linguistic strategies and tactics through which the largest national publications NHK, Asahi Shimbun and Sankei Shimbun form the interpretative framework of the event and encourage the reader to accept the transmitted ideological attitudes. Empirical material was provided by more than thirty online publications of these media outlets, using methods of critical discourse analysis, pragmalinguistic and semantic analysis. The study revealed that Japanese headlines combine informative, cataphorical, and perceptual functions; their manipulative potential is realized through elliptical syntax, implication, presupposition, and culturally marked lexical choice. NHK, during its coverage of the events, focused on the threat of drone attacks, forming an alarming emotional background; Asahi combined diplomatic news with the topic of security, enhancing the drama with quantitative hyperbole; Sankei focused on the geo-political dimension, noting the confrontation between Russia and the United States with the simultaneous rapprochement of Russia and the DPRK. Thus, all three editions shift the focus from the commemorative nature of the event to the political context and form the reader's image of Victory Day as a political event used by various actors in their interests. The scientific novelty of the work consists in a comprehensive description of the mechanisms of hidden ideological influence using headlines in Japanese media discourse and a comparison of microlinguistic techniques used by three national media of Japan for this purpose.

the purpose of this study is a terminological analysis of musical art terms recorded in P.A. Oyunsky's “Russian-Yakut Dictionary of Terminology and Orthography”. Our objectives include: 1. A brief overview of the dictionary's history. This scholarly work was compiled at a time when the Yakut literary language was just beginning to develop and the Yakut language lacked terms for many important fields of knowledge. During those years, heated debates raged over the alphabet, terminology, orthography, and the transmission of Russian loanwords. The publication of this work was a significant event for the Yakut language, as it became an important step in its further development and helped in the standardization of writing. 2. Terminographic analysis of musical terms included in the dictionary of P.A. Oyunsky, with the aim of identifying the main term-forming means in the Yakut language used by the author in compiling the “Russian-Yakut terminological and orthographic dictionary”. This study can find practical application in the analysis of P.A. Oyunsky's ideas on the most important issues of language construction such as graphics, spelling and terminology. The scientific works of P.A. Oyunsky are still effective today and require consideration in relation to solving the most important problems of language policy in the Republic of Sakha (Yakutia).

the article deals with the features of communication processes in the English-speaking Internet space of social networks, characterized by the prevalence of speech aggression, one of the forms of which is condemnation. Within the framework of this study, the analysis of a complex of lexical and syntactic linguistic tools presented in aggressively directed messages of the social network X was carried out. The methodology of this study is presented by a review of scientific works by domestic and foreign researchers on the issue under discussion. We have used a number of general scientific and special linguistic research methods, including conversational and contextual analysis of discourse to identify specific characteristics of verbalization of aggressive intentions using linguistic means. The key result of the scientific study of lexical units is the confirmation of the hypothesis of the dominance of speech aggression as the leading strategy of interpersonal communication in the English-speaking digital space. It is established that the aggressive communicative paradigm determines the choice of conflict-oriented interaction models, which leads to the active use of linguistic means of criticism and condemnation, forming the discursive space of social networks.

this article examines expressive syntactic constructions (ESCs) as means of implementing speech strategies of agreement and conflict in dialogues in contemporary Russian prose. The aim of the study is to identify the functional and pragmatic characteristics of ESCs when expressing characters' communicative intentions. Using the novels "Zuleikha Opens Her Eyes" by G. Yakhina, "Bad Weather" by A. Ivanov, "Time of Women" by E. Chizhova, and "Chagin" by E. Vodolazkin, the author analyzes such constructions as parcellation, repetition, rhetorical questions and exclamations, ellipsis, omission, inversion, and communiquemes. The objectives of the study are to identify typical models of interaction between ESCs and speech strategies, determine their cognitive-pragmatic potential, and establish a correlation between the structure of an utterance and its intentional content. Methods of contextual and interpretive analysis, linguistic classification, and quantitative analysis are used. The obtained results clarify the mechanisms of syntactic expression of emotional and volitional states, reveal the characteristics of the author's idiostyle, and patterns of characters' speech behavior. The practical significance of this work lies in the potential use of its findings in teaching courses on pragmatics, cognitive linguistics, and literary discourse analysis.