Development of educational services as a market segment pedagogical and economic patterns

the article reveals the logic of the development of educational services as a special market segment in which pedagogical goals and economic mechanisms coexist and mutually determine each other. It is shown that the expansion of supply and demand for training is determined, on the one hand, by pedagogical patterns of educational outcomes formation, and, on the other, by economic factors of costs, price and income sensitivity, network effects, and the specifics of platform models. The paper highlights the growth drivers affecting the market structure: the acceleration of digitalization, the growing share of private providers, the increase in online components and changes in student behavior. It is shown that adult demand for short-term formats is characterized by high price sensitivity while at the same time having high income elasticity, whereas the segment of schoolchildren is characterized by lower price elasticity and high importance of the quality of pedagogical support. The paper discusses the managerial and regulatory consequences of the dual nature of an educational product: the need to coordinate incentives for quality and effectiveness, transparency of results, and the development of competence standards and assessment systems. Conclusions are drawn about the prospects for further institutionalization of the market and the role of mixed models of financing and quality control.

educational services market, elasticity of demand, platform, costs and quality, online learning, private providers, network effects, pedagogical effectiveness