Studying and practical research of teaching a packaging design course in the context of innovative technologies

packaging design as a scientific discipline is a dynamically developing field of knowledge that requires constant updating of methodological approaches and integration of new technologies into the educational process. Market globalization, digitalization of production and the emergence of new materials require packaging design specialists to have not only traditional skills, but also competencies in modern technologies, including 3D modeling, virtual reality and digital design tools. The article shows that an innovative approach to teaching relevant disciplines plays a crucial role in training future designers with “21st century competencies”. To this end, it is proposed to create a unified educational environment that includes academic and practical components of training. The author believes it is necessary to improve the educational process by introducing practice-oriented training based on digital platforms for organizing interaction with industry experts, rapid prototyping technologies, as well as VR/AR technologies when completing packaging design assignments. At the same time, the effectiveness of training will increase provided that close ties are established with specialized enterprises and a system of professional assessment of students' work is used directly by representatives of enterprises.

packaging design, innovative technologies, teaching methods, technological competencies, digitalization of education, practice-oriented learning, prototyping, modern technologies