Aesthetic education in the context of media literacy: analysis of visual content in social media

the article is devoted to the study of aesthetic education processes among contemporary youth in the context of active digital culture expansion and social media popularity. The research aims at identifying specific features of visual content perception by young users of social platforms and determining effective methods for enhancing their level of media literacy within educational environments. The objective of this study lies in defining the role of social platform visual content in shaping aesthetic perceptions among young people as well as developing scientifically grounded strategies and methodological approaches for efficient utilization of such content in educational institutions' practice. To conduct the research, a theoretical analysis was carried out on scholarly publications related to issues of media literacy and aesthetic education, along with studying results from sociological surveys conducted among students. The findings emphasize an urgent need to rethink traditional teaching methodologies taking into account the dynamics of visual environment development disseminated through online platforms and social networks. It highlights the crucial importance of raising students’ media literacy levels for full-fledged perception and analysis of visual content that shapes artistic consciousness of new generations.

aesthetic education, media literacy, visual content, social networks, modern youth, pedagogical process