Training of graphic designers based on the preservation of traditions and the use of innovations

the relevance of the research is determined by the need to improve the methods of teaching students graphic design. The research is aimed at finding innovative techniques in the training of graphic designers. Methods of analysis of scientific literature and design projects, pedagogical experiment are applied. The article discusses the need to use computer technology in the process of training designers and their impact on the technical aspects of a design product. A number of provisions are proposed that determine the most effective areas in the professional training of designers. It describes the specifics of the educational activities of graphic designers, as well as the list of required professional knowledge and skills in the field of graphic design. An essential condition for improving the quality of designer training is the optimal combination of traditions and innovations, which must be studied and mastered throughout design education. The research results in updated methodological approaches for training graphic designers. The results obtained are ready for use in the training of designers in educational institutions.

graphic design, teaching graphic design, traditional design elements, innovations in design education, modern technologies in design