Comparison of technologies and user behavior of Chinese and Russian media communication platforms (using @xinhua news on vkontakte and @????? rt on weibo as an example)

against the backdrop of globalization and the rapid development of new media, the form and content of media communications have undergone profound changes. Social media not only serve as a primary platform for disseminating information but are also becoming an important tool for shaping a country’s image, public diplomacy, and cultural export. Particularly in the context of deepening strategic cooperation between China and Russia, media communication between the two countries is not limited to traditional diplomatic communication but also carries out cross-cultural communication and the flow of information through new platforms. According to the latest data, as of June 2024, the number of internet users in China has approached 1.1 billion (1,099.67 million), an increase of 7.42 million compared to December 2023, and the internet penetration rate reached 78.0 percent, an increase of 0.5 percentage points compared to December 2023. Meanwhile, at the beginning of 2024, the number of internet users in the Russian Federation amounted to 130.4 million, the internet penetration rate was 90.4 percent, and the number of social media users was 106 million, or 73.5 percent of the total population.

Internet, media, platforms, formation, technology, user