Internet aesthetics as a new discursive phenomenon: linguistic and cultural analysis of self-expression narratives

the article is devoted to the study of the phenomenon of "Internet aesthetics" as a product of digital communication. The object of the analysis is a corpus of 35 names of aesthetics that have become widespread in the English-speaking segment of the Internet. The aim of the work is to identify the linguistic mechanisms of aesthetics formation, classify the cultural narratives underlying them and determine their discursive functions in the context of digital identity construction. In the course of the research, the methods of discourse analysis, linguocultural and structural-semantic analysis were used. The results demonstrate that Internet aesthetics function as complex semiotic constructs that mediate the key collective aspirations and anxieties of modern digital culture through ready-made scenarios of self-expression. The scientific novelty lies in the systematization of an extensive body of aesthetics and the identification of the basic narrative models that they represent.

Internet aesthetics, mediadiscourse, linguoculture, self-expression, digital identity, neologisms, narrative, corpus analysis