The impact of Social Media on consumer behavior in China's Remote Sales

this article discusses issues related to the influence of social media on Chinese consumers and their purchases in the Internet space. The purpose of the study is to study the impact of social media on consumer behavior in remote sales in China, as well as to develop recommendations for improving the effectiveness of social media development in remote sales in order to stimulate consumer demand and behavior. The main methods for conducting this study were: the method of analysis, comparison, logical reasoning and many others. The concept of "social media" is defined. The analysis of data in social media was carried out, which revealed their significant growth. The author of the article emphasizes the importance of the activities of Chinese bloggers and influencers in remote sales, as strategic partners for contacting the target audience and the success of remote sales. The features of consumer behavior in remote sales in China are considered. The main problems that are an obstacle to the implementation of campaigns in the Internet space in modern conditions are studied. Recommendations have been developed to improve the effectiveness of social media development in remote sales in order to stimulate consumer demand and behavior. Purpose: The purpose of the study is to study the impact of social media on consumer behavior in remote sales in China, as well as to develop recommendations for improving the effectiveness of social media development in remote sales in order to stimulate consumer demand and behavior. Methods: the method of analysis, comparison, logical reasoning and many others. Results: The influence of social media on consumer behavior in remote sales in China has been studied. Recommendations have been developed to improve the effectiveness of social media development in remote sales in order to stimulate consumer demand and behavior. Conclusions: Social media has a great influence on consumer behavior in remote sales in China. They contribute to the growth of popularity of campaigns producing products, form public opinion in the sales market, attract the target segment and increase purchasing power, allow adjustments to the strategic activities of the company, increase sales revenues, increase the competitiveness and financial stability of campaigns in the market, etc.

social media, consumer behavior, remote sales, China, influence, purchases, goods, services