Features of transformation of proverbs and sayings in modern mass media

the article deals with the transformation of Russian paremi in modern media space, as well as the peculiarities of their formation and functioning in the conditions of digitalization and changing media landscape. The significance of Russian proverbs and sayings as cultural artifacts with a rich historical context and their role in the sustainable development of language and syntax of mass media is noted. The reasons why authors of journalistic texts turn to transformed paremi, including the desire to attract the attention of the audience and to create a comic or ironic effect, are established. The article concludes that in the analyzed publications (“Kommersant” and “Trud”) the transformation of paremi most often occurs through expansion, truncation or replacement of components, which leads to changes in the original meaning and creates new connotations. The study also demonstrates that transformed paremi serve not only as a linguistic tool, but also as an effective means of manipulating the reader's opinion, emphasizing their relevance in modern media practices.

proverbs, media, transformation, article, headline