Neologisms in the modern French press

modern France actively promotes Francization: popularization of its culture, including language, as an instrument of soft power, as well as countering globalization processes and the negative influence of the culture of abolition. The communication impact of the mass media is most powerful on the audience in the Internet environment, where it acts as the main catalyst for linguistic processes that include in their spectrum the spread of new gallicisms with greater semantic capacity and imagery than Anglicisms, which become "figures of linguistic fashion" in international communication. The study of neologisms in media discourse is due to their intensive integration into the semiosphere of public communication and the daily speech of users. A characteristic feature of this phenomenon is that at first new words and phrases appear on the pages of the electronic press and television screens, and only then they are recorded in official sources, namely: in explanatory dictionaries and official "Annual reports of the French Language Enrichment Commission Facility". The French central daily publications served as the material for the work: "Le Figaro", "Le Devoir", "Le Parisien", "Nice-Matin", "Le Huffington Post", "Le Point", "Le Monde", published in 2022-2024.

neologisms, press, France, mass media, newspaper, modern French, Gaullism, mass communication