Improving the information policy of the PRC in the context of creating a positive environmental image of the country in foreign media

this article examines the improvement of the information policy of the People’s Republic of China (PRC) under the conditions of forming a positive environmental image of the country in foreign media. The relevance of the study is determined by global environmental challenges and the growing role of information flows in shaping international opinion about the state’s activities in the field of ecology. The introduction describes the historical and political context of the development of environmental policy in the PRC, emphasizing the need to adapt external communication to the modern requirements of the international community. It substantiates the idea that creating a positive image of the country through a transparent and proactive information strategy contributes not only to the improvement of diplomatic relations but also to increasing investment attractiveness on an international level. The methodological part of the study includes a comprehensive analysis of the content of foreign media, a comparative analysis of reports from various international sources, and a study of public opinion using both qualitative and quantitative methods. Special attention is paid to the analysis of discursive practices aimed at interpreting environmental initiatives, as well as to the influence of state communication strategies on forming the stereotype of a “green China”. The results of the study demonstrate that in recent years, changes in the information policy of the PRC have positively influenced the international perception of the country’s environmental agenda. Key factors contributing to the successful transformation of the image have been identified, such as the state’s active participation in global environmental projects, the effective use of digital technologies, and the creation of specialized information platforms. At the same time, it has been established that a comprehensive approach is necessary to achieve a sustainable positive effect, one that takes into account both the domestic political dynamics and international communication standards. The discussion emphasizes that the modernization of the information policy aimed at promoting environmental achievements is becoming an important tool of state policy in the era of globalization. It highlights the need for further research into the influence of cultural and political factors on the interpretation of environmental initiatives abroad. The results of the study allow for recommending strategic directions for improving the international communication of the PRC, which may contribute to forming a sustainable positive environmental image of the country in the global information space.

PRC, information policy, environmental image, foreign media, positive perception