From propaganda to Cognitive Warfare: The BBC World Service Broadcasting Policy transit

humanity has been trying to solve the problem of influencing an individual's consciousness, beliefs, value system, and behavioral patterns with varying degrees of success for thousands of years. As well as to fight against such practices. Influence attempts have become especially intense with the emergence of the global information space, when a group of countries of the so-called "Collective West" literally turned out to be obsessed with the idea of fighting against Russia, adopting various information and communication technologies in attempt to manipulate of public consciousness through numerous history falsifications. The purpose of the present study rests in an attempt to offer a typological analysis of the terms and formative features of propaganda, information and cognitive warfare, the objectives of which are to create a pseudo-environment in the public consciousness. The article examines a number of fundamental works on the propaganda issue as being of fundamental importance for understanding tasks, methods and tools of such manipulation and influence. The aim is to attempt to conduct a comparative analysis of the objectives targets, and tools of the three above-mentioned influence practices: propaganda, information and cognitive warfare. The significance of the present research rests in the context of information and cognitive warfare of the 21st century, when "a person has been turned into both, a subject and object of information and psychological impact of destructive communication technologies" for military, political and socio-economic purposes [1]. Such influence attempts are often implemented through the media and various communication systems, which today they have a widespread presence on the Web, in social networks, etc. In this regard, the article studies a number of examples of the broadcast activities of the BBC World Service as one of the key instruments of the UK's foreign policy and the corporation's participation in special events (PSYOPs) as part of the cognitive war unleashed by the British establishment against modern Russia. The practical significance of the study is to identify and analyze the mechanisms of such manipulation attempts, which makes it possible to view the work of the mentioned media corporation as an instrument of political influence.

communication, propaganda, information war, cognitive warfare, BBC, World Service, editorial policy, active measures