Some cognitive and functional features of military metaphorics in modern political narrative

the study of the multifaceted phenomenon of political communication in the context of the transformation of political processes in the era of globalization, on the one hand, requires an analysis of the factors influencing it, and on the other hand, a detailed study of the reverse influence of political processes on the implementation of linguistic means in political communication and the communicative activities of communication subjects. For the political elites of any state, it is important to correctly and adequately construct and structure speech, select words, which implies the successful formation of public opinion needed by politicians, the development of a strategy to counter attempts at ideological influence from unfriendly forces. In the context of a global conflict-generating situation, politics is increasingly becoming an object of conceptualization using the components of the conceptual sphere of "war". Socially significant events of national and global scale have exacerbated the need for targeted informing of society, which implies not only the delivery of information to the audience, but also influencing the mass consciousness, which provoked an increase in scientific interest in the study of the mechanisms of influence, and sometimes manipulation of mass consciousness. Since one of the direct and effective elements of public opinion formation is military metaphors, the purpose of this work is to describe their cognitive bases and functional features based on the speeches of political leaders of the USA and Georgia. The choice of the narrative of politicians of these countries as the object of study is explained by the existing disagreements between these states and Russia.

political narrative, conceptual metaphor, metaphorical modeling, military metaphor, conflict-generating situation, confrontation