Personalized style of communication between government authorities and citizens on social networks (using the example of the official «Vkontakte» community of the Sevastopol city government)

the article considers the personalized style of communication in social networks as a prospect of increasing efficiency in the interaction between authorities and citizens. The comparative analysis of standard and personalized texts of posts of authorities was carried out on the example of official community in «WKontakte» of the Government of the city of Sevastopol. The results of the study showed that personalized answers are better understood by the audience, because they are written in a simple understandable language and take into account the category of citizens who make their requests based on their individual needs.

social networks, government agencies, communication, communication style, personalized style