Vol 10, No 16 (2022)

The article deals with the issue of British ethnic mentality and its reflection in the linguistic picture of the world. The authors analyze lexical units including the names of deferent breeds of dogs and come to the conclusion that these zoomorphic vocabulary has large proportion in the language of the English-speaking writers.

The ever-increasing popularity of social networks and instant messengers leads to the emergence of a new form of communication – Internet discourse. One of its genres is online comment, the lexical features of which in French and English are considered in this article.

The paper suggests an approach to conversion of the philosophical speech acts classification into a typological category. The main challenge of this task lies in great variation of the form used to express the illocutionary force.

The article is devoted to verbal and non-verbal means of creating a positive image of the advertised product in French advertising text. The study showed that this strategy is implemented through persuasiveness as a special form of communicative influence verbalized in creolized texts.

The article is devoted to the study of the role of translator's personality in representing the cultural context of the translated text. The authors focus on the ability of the translator to choose the right translation techniques and the influence of the translator's personality on the translation. The article highlights the role of the translator not only as a linguistic mediator but an active participant of intercultural communication.