Framework for designing bespoke corporate foreign language courses

In order to implement individualized corporate language teaching we define and develop a framework for designing bespoke corporate language learning programmes which consists of the following sequential stages: 1) defining methodic principles of designing corporate language learning programmes; 2) analysis of the learning context and needs of corporate students; 3) conceptualizing the learning content; 4) formulating learning goals and objectives of corporate students; 5) selecting and arranging the learning content of the corporate language course; 6) selecting and developing learning materials; 7) planning and developing the assessment content, types and materials, evaluating the course, as well as comprising instructions and strategies for working at each of the aforementioned stages. The framework is based on the analysis of the existing frameworks for designing language learning programmes for specific purposes, results of observing language learning of corporate students and such ways of language teaching as learnercentered, system, skills-based, action-oriented, cognitive, cognitive communicative and interdisciplinary approaches. It has a clear structure and can be used by language teachers for developing bespoke language courses for corporate students, as well as other categories of students, and creating frameworks for developing language learning programmes.

foreign language teaching, corporate teaching, individualized teaching, framework for developing learning programmes, adult learners