20th anniversary of advertising education in the Tambov region

This work is dedicated to the 20th anniversary of advertising education in the Tambov region. In 2003, TSU named after G.R. Derzhavin carried out the first students enrollment in the specialty “Advertising”, while other universities in the region implemented the specialty “Public Relations”. The work presents a retrospective of advertising education at Derzhavin University, which periodization is built on the basis of “belonging” to the educational department of the university, and the actual specifics of the educational process are characterized. The main results in the field of teachers publication activity involved in the implementation of educational programs of bachelor’s and master’s degrees are outlined, the most striking strokes of scientific, grant, and competitive activities of students are presented. Attention is paid to the specifics of career guidance work in the direction of “Advertising and Public Relations”, aimed at popularizing the professional sphere among schoolchildren. For 20 years of training specialists in advertising and public relations field, Derzhavin University has developed traditions that unite teachers, students, graduates, representatives of the professional industry (“Nedelya reklamy”, “Neformal’nyi klub vypusknikov #ReklamaTGU”).