The influence of non-economic factors on the development of entrepreneurship in modern Russia

Non-economic factors affecting Russian entrepreneurship have been studied. Until the mid-2030s in Russia, due to the aging of the population, there is a risk of a decrease in entrepreneurial activity. But by the middle of the 21st century, due to the rejuvenation of Russian society and an increase in life expectancy, an “entrepreneurial Renaissance” is possible in our country. Modern psychology highlights emotional stability as a key personal characteristic of an entrepreneur. The influence of a highly contextual culture on the specifics of Russian entrepreneurship is described. It has been established that the passion for creativity among tech entrepreneurs can slow down the development of innovations. A static analysis of the distribution of individual entrepreneurs across the regions of Russia has shown that entrepreneurship can develop in conditions of dominance of both collective and individual values.