Art design as a means of forming creative motivation and aesthetic worldview of students of artistic and textile directions

this article focuses on the integration of art-design into the education of students in artistic and textile specialties as a promising pedagogical technology. The necessity of this approach is dictated by modern challenges in education, which today must transcend the boundaries of narrow specialization and offer methods aimed at the harmonious development of the future professional's personality. The main objective of the work is to theoretically reveal and substantiate how exactly art-design helps to strengthen creative motivation and form a mature aesthetic worldview in students. The research methodology is based on a combination of theoretical analysis, covering works on pedagogy, psychology of creativity, art history, and design theory, with practical experience. Central attention is paid to the transformation of the educational process through art-design, which integrates artistic conception and design project into a single whole. The conducted analysis shows that project work in the field of art-design serves as an effective catalyst for intrinsic motivation. It can be concluded that art-design plays an important integrative role: it becomes a key element in developing value-based guidelines and shaping the professional identity of future textile designers. Consequently, the implementation of art-design into the educational process allows for the transformation of utilitarian tasks into the realm of profound artistic practice.

art design, creative motivation, aesthetic worldview, art and textile education, art pedagogy, project activities, visual culture