Prospects for using artificial intelligence in the media space

the article is devoted to a comprehensive analysis of the prospects for using artificial intelligence in the media space of the Russian Federation in the context of active digitalization of society and transformation of communication processes. The article considers key areas of AI application in the media industry, including automated generation of news and analytical materials, personalization of media consumption using machine learning algorithms, implementation of dynamic fact-checking systems in real time, as well as the development of augmented and virtual reality technologies to form new formats for presenting information. Particular attention is paid to the analysis of modern challenges associated with the risks of disinformation, violation of the user's cognitive freedom and insufficient transparency of algorithms. It is shown that the existing legal framework in Russia partially covers the issues of regulating AI in the media sphere, but requires further development and adaptation to new technological realities. The article substantiates the need to form a comprehensive system of ethical and legal standards for the use of artificial intelligence in the media, the development of explainable AI mechanisms, and the creation of a digital trust infrastructure. Based on the analysis of domestic practice and scientific literature, practical proposals have been formulated to improve approaches to integrating AI into the media environment, taking into account the interests of society and the state.

artificial intelligence, media space, digital journalism, content automation, personalization of media consumption, dynamic fact-checking