Modern state and analysis of the concept of a community with a shared future for humanity in the Russian media space

the article is devoted to analyzing the perception of the concept of a "community with a shared future for humanity" in the Russian media space. The introduction substantiates the relevance of the study, which is connected to growing interest in Chinese political rhetoric in the context of the reformatting of the global world order. The author notes that, despite the gradual penetration of the concept into the Russian public discourse, its interpretations remain superficial and fragmented due to cultural and ideological differences and the predominance of pragmatic interests in bilateral relations. The methods section outlines the approaches to media content analysis: the study of publications in Russian media, expert commentaries, materials from scientific discussions and social networks, as well as comparisons with historical analogues (Soviet rhetoric, Eurasian ideas). The results showed that the media predominantly focus on economic cooperation (transport corridors, trade), while the humanitarian and philosophical aspects of the concept remain marginal. The discussion revealed a duality of perception: on one hand, the concept is seen as a tool for strengthening multipolarity and an alternative to Western hegemony, while on the other it is criticized as an abstract propagandistic construct. It is emphasized that the Russian media adapt the idea to the local context by emphasizing sovereignty and pragmatism, but ignore its Confucian foundations. The conclusion states that further integration of the concept into mass consciousness depends on the success of Russian-Chinese projects and the media’s ability to connect it with current challenges (ecology, digitalization).

community with a shared future for humanity, Russian media space, geopolitical discourse, Russian-Chinese relations, soft power