The functions and social responsibility of the media in the context of the digital transformation of society

this article analyzes the transformation of the functions and social responsibility of mass media in the context of digitalization of society. Key changes in the production, distribution, and consumption of media content caused by technological innovations are examined. Particular attention is paid to ethical challenges and professional standards in the digital environment, where traditional media roles are intertwined with new communication practices. It is argued that in the era of digital transformation, the social responsibility of media should extend not only to information content but also to the algorithms for its distribution. Finally, the article proposes ways to adapt the media system to maintain its socially oriented role in the changing information landscape.

digital transformation, social responsibility of media, media functions, digital ethics, media consumption, algorithmization, information society