Television series as a channel of shaping national image in external communications

in the context of globalization, external cultural communication demonstrates significant potential in shaping national image. The active role of the television series industry in developing national image is particularly noteworthy. The intercultural communication of television series in international markets contributes to the creation of a positive national image, which plays a crucial role in a country's development. Television series with Chinese characteristics and international competitiveness, which have won the affection of foreign audiences, make a substantial contribution to forming a positive national image. This article examines external communication as its background, analyzes the export of television series and their role in shaping national image. The author investigates the current state of Chinese TV industry exports, analyzes the unique value and significance of television series in constructing a national image, identifies challenges in their external communication, and proposes four recommendations for future development. This may serve as a new approach and driving force for the sustainable formation of national image in the new era.

TV series, national image, external communication, cultural communication, Chinese culture, television series industry