Ways and models of expressing masculinity in the Russian-language media discourse

the purpose of the study is to examine the system of gender markers in Russian-language media discourse and to identify the features of nominations of femininity and masculinity in the media space. The article discusses the anthropocentric approach to studying gender issues in modern Russian; for the first time, a systematic analysis of models of expressing masculinity in modern Russian-language media discourse was conducted. Media discourse reflects all linguistic processes and represents gender stereotypes in modern Russian. The androcentric value paradigm is reflected not only in the linguistic worldview of the Russian language but also in the linguistic worldviews of many other languages with an ancient history. Masculinity occupies a central place in the linguistic culture of most ethnic groups. The scientific novelty of the study lies in the fact that, for the first time, a systematic analysis of models of expressing masculinity in modern Russian-language media discourse has been carried out. As a result of the research, it was established that gender stereotypes in the Russian language manifest themselves at all levels of the language system. This is particularly evident at the lexical level. Masculine words in the lexicon (as well as feminine words) actively function in media discourse and carry evaluative meanings. The contemporary lexical system is very dynamic, containing a large number of new masculine formations, which indicates an ongoing tendency to express androcentric gender characteristics at the lexical level. The vocabulary used to name men based on social parameters has a distinctly negative connotation, as is the case with the lexical unit “скуф.” When considering the system of masculinity reflected in media discourse, it is important to note that the model of representing masculinity in the Russian language corresponds to the hierarchy of the language system.

media discourse, masculine lexicon, feminine lexicon, anthropocentric approach, gender studies