Interpretation of Japanese anime in Russian media as a phenomenon of cross-cultural communication

the article is devoted to the theoretical analysis of the interpretation of Japanese anime in Russian media as a phenomenon of intercultural communication. The study identifies key vectors of media representation: cultural interpretation of the "Japaneseness" of the content, commercial and entertainment reduction to a mass product, critical and evaluative analysis of artistic and ethical aspects, as well as practices of adaptation and hybridization that generate new meanings at the intersection of cultures. A set of determining factors is identified, including the historical and cultural context of Russian-Japanese relations, institutional characteristics of the media, professional competence of journalists and the interaction of global trends with local realities. It is proven that Russian media act as an active agent in the construction of intercultural interaction, transforming a foreign cultural product through the prism of national discourse. The scientific novelty of the work lies in the systematic consideration of the media interpretation of anime as a constructive practice that forms a unique “Russian” reading. The results contribute to the theory of cultural transfer and media discourse, and also have practical significance for journalism and cultural policy.

intercultural communication, Japanese anime, Russian media, media discourse, cultural hybridization