Prospects for using artificial intelligence to create media content

artificial intelligence is increasingly being used in various fields. Journalism is no exception. Many resources already use content created by neural networks in their work. However, there are also problematic issues. As it is noted in a number of studies, the possibilities of using AI to create media content include the creation of fake information, which is often difficult to distinguish from truthful information, and therefore can be used for negative purposes (disinformation, manipulation of personnel, etc.). On the other hand, journalism is a field primarily focused on the use of modern technologies for collecting and disseminating information. Digitalization of this activity has become possible due to the active development of information technology. The work presents various points of view regarding the use of AI in the field of journalism. Both positive and negative aspects are highlighted. As for the creation of media content itself, in this case it should be understood that it is inextricably linked with the text of the material. The purpose of the work is to assess the effectiveness of artificial intelligence in creating media content. To achieve this goal, the following tasks should be solved: to review theoretical research on this topic, to consider the practice of using AI in creating media content, to conduct a practical experiment to evaluate the content created by various types of neural networks. The results obtained can be applied both in practical activities for creating media content and for further research.

artificial intelligence, neural network, media content, journalism, development of information technology