The role of social networks within Chinese culture

the article examines the role of social networks in the formation of modern Chinese culture. The research topic is relevant due to the high level of use of various social networks by the country's population and global experience of the significant influence of the Internet on the culture of modern people. The influence of social networks on various areas of activity of the Chinese people is studied by various Russian and Chinese specialists, but at the same time their role within culture remains insufficiently disclosed. The purpose of the work is to determine the role of social networks in relation to Chinese culture. To achieve the goal, a number of tasks have been set to study existing research, practical analysis of Chinese sites, and draw conclusions. As part of the work, the works of Russian and Chinese specialists, popular social networks, as well as news and information portals were studied. Theoretical and empirical methods were used, such as analysis, synthesis, generalization. As a result, conclusions were drawn that the role of social networks within Chinese culture is quite large. Social networks influence the culture of information consumption, consumer culture, political culture, allow for the preservation of traditions, as well as the formation of a unique modern culture. Thanks to social networks, a new society is being formed in China, following modern trends while preserving its cultural and historical heritage.

social networks, Chinese Internet, image, China, Chinese culture, promotion, formation