The influence of social networks and online media on the distribution and change of medical terminology

media resources have a huge impact on the formation of the worldview of a modern person. The international information network is the main source of information and provides an opportunity to exchange this information to a wide range of people, as well as express their opinion on any issue and share their own experience. Medical problems are the most pressing. Health problems are the subject of active discussion in social networks. This article analyzes social networks and other media resources as a source of creation and distribution of medical terms, examines the mechanisms of information dissemination in social networks, the use of visual content as one of the most effective ways to influence the audience. The purpose of this study is not only to consider such processes, but also to assess the main ways of forming and changing medical terminology under the influence of the media sphere. Remote work, online consultations and other digital forms of communication contribute to these processes. The authors also examine some lexical units that have appeared in medical terminology over the past 5 years, identifying the main features and characteristics of these terms. The study compares classical medical terms that were formed on the basis of Greek and Latin, possessing such features as unambiguity, precision, independence from context, and modern terms that were formed, as a rule, on the basis of the English language, appeared under the influence of various social phenomena and do not meet the above-mentioned requirements. The authors highlight the main trends that lead to changes in medical terminology, such as changes in the meaning of words, growing synonymy and polysemy.

media resources, media space, social networks, medical terminology, professional and scientific terminology, medical discourse