Lexical markers of Russian artistic culture in English-language media (using the example of The Guardian newspaper)

the article examines the representation of Russian artistic culture in English-language media, using the case study of the British newspaper The Guardian as an example. The research employs methods such as comparative analysis, continuous sampling, and elements of linguistic and contextual analysis. The goal of the study is to investigate the functions of lexical units employed to convey ideas about Russian artistic culture within British media. The theoretical foundation of the research draws on the works of S.I. Smetanina, M.Yu. Kazak, and G.Ya. Solganik. In the analyzed media materials, the author's stance is expressed through a variety of lexical choices. Through lexeme analysis, conclusions are drawn regarding the specific ways these lexical units function in representing Russian culture. The publications of The Guardian contain both positively and negatively-connotated lexical items. The authors of media publications frequently use precedent names and focus on the contributions of Russian cultural figures to the world's cultural heritage. They pay particular attention to identifying contradictions between the appreciation of past artistic achievements and the negative political context in which those achievements are discussed, in order to create a negative evaluative tone.

discourse, media discourse, mass media, art, mass communication, verbal markers