Value foundations of media discourse of youth policy in the conditions of the digital transformation of society

the article examines the value foundations of media discourse of youth policy amid the digital transformation of society. The introduction substantiates the relevance of the study, emphasizing that the digitalization of the modern world necessitates a rethinking of traditional media practices and approaches to the formation of youth policy. Special attention is paid to the mutual influence of information technologies, social media, and the formation of value orientations, which are becoming an important factor in determining national identity and the political literacy of the younger generation. The methodological framework of the research includes a combination of qualitative and quantitative analytical methods. The article utilizes content analysis, discursive analysis, and sociological surveys, which allowed for the identification of the main ideological positions transforming the media space in the context of youth policy. The empirical base of the study is formed using materials from Russian and international publications, official documents, and interviews with experts in the field of digital communications and youth policy. This interdisciplinary approach ensures an in-depth analysis of the phenomenon and reveals the interconnection between value orientations and media discourse. The research results demonstrate that digital transformation enhances the influence of social media on the formation of youth ideals and value orientations. The active use of digital platforms contributes to a more transparent and inclusive exchange of information, which, however, gives rise to new challenges related to the manipulation of public opinion and disinformation. The identified patterns underscore the need to adapt state policy to the realities of the digital era, ensure critical media literacy, and establish sustainable value orientations.

value foundations, media discourse, youth policy, digital transformation, society