The problem of dehumanization in modern communication processes

this article is devoted to studying the problem of dehumanization in modern communication processes, which is becoming increasingly relevant under the conditions of rapid technological development and the digitalization of public life. The introduction justifies the necessity of the study, emphasizing that the mechanization of communications, the reduction of empathy, and an analytical approach to interpersonal interactions are leading to the loss of depth in human relationships and cultural codes. The aim of the study is formulated as the development of a methodology for analyzing dehumanizing trends in modern communication means and assessing their impact on social cohesion. The research methodology is based on a comprehensive analysis of empirical data, qualitative and quantitative content analysis of messages in social media, as well as a comparative analysis of historical and cultural transformations in the communication sphere. During the data collection stage, publications, forums, and news resources were analyzed, which allowed the main patterns of dehumanization to be identified. In addition, sociological surveys and interviews with experts in the field of information communications were used. The results of the study show that modern communication technologies contribute to the loss of traditional forms of interpersonal communication, a decrease in emotional engagement, and the development of algorithmic filters that form one-sided viewpoints. Specific mechanisms of dehumanization have been identified, such as excessive standardization of interactions, content automation, and the reduction of personal contacts, which leads to the loss of subjective individuality and a deterioration in the quality of social interaction. The discussion of the results suggests that in order to counteract dehumanization, it is necessary to develop new models of communication that consider the balance between technological efficiency and the preservation of humanistic values. The author concludes that the integration of ethical approaches in the digital sphere can help restore harmonious relationships among participants in communication processes. The outcome of the study is a set of practical recommendations for adapting communication strategies in the context of digitalization, which will allow the preservation and enhancement of the human aspect in the modern information environment.

problem, dehumanization, modern, communication, processes