The impact of artificial intelligence on business models and operational activities of companies

the purpose of the article is to examine the impact of artificial intelligence (AI) technologies on modern business models and operational activities of companies. The study explores how AI transforms traditional business approaches, automates routine processes, and creates new opportunities for improving efficiency. The methods include an analysis of real-world case studies of AI implementation across various industries, a review of modern technological solutions, and an evaluation of their economic impact. Special attention is given to the practical aspects of integrating AI systems into business processes. The results highlight the experience of leading companies, demonstrating that comprehensive AI-driven automation delivers a synergistic effect—beyond direct cost reductions (averaging 35-50% for routine operations), it lays the foundation for innovation, accelerates decision-making, and significantly enhances business resilience to change. However, successful implementation of such projects requires thorough data preparation, organizational process restructuring, and investments in employee upskilling. Conclusions: AI is becoming a key competitive advantage. Companies that promptly adopt intelligent technologies gain the ability to reduce costs, improve service quality, and build sustainable business models in the digital age. At the same time, successful transformation requires a strategic approach to AI integration, investments in infrastructure, and workforce reskilling.

business automation, process optimization, artificial intelligence, business model transformation, digital transformation, leading companies