Scaling strategies and digitalisation of project management in business: the role of BPM

the purpose of the study was to analyse the role of Business Process Management (BPM) in scaling strategies and digitalisation of project management in business organisations, and to develop a methodology for implementing BPM solutions to improve the efficiency and adaptability of business processes in a rapidly changing environment. Methods: the research used a comprehensive methodological approach, including a systematic analysis of scientific literature on BPM and project management, financial and operational analysis of the company SORRI, AMN LLC (2016-2023), business process modelling using BPMN 2.0 notation, as well as a comparative analysis of various BPM platforms and process analytics tools. Findings: key strategies for scaling project management were identified: agile methodologies (Agile, SAFe, LeSS), integration of BPM into project management, implementation of digital platforms and hybrid management models. The factors of strategy selection are identified: company size and structure, industry requirements, technological readiness and speed of market changes. Using the example of a Russian clothing manufacturer, business problems (supply chain instability, volatile financial performance, inefficient production processes) are demonstrated and a three-stage BPM implementation methodology is developed. Conclusions: Integrating BPM into project management is key to successfully scaling a business in a digitally transformed environment. Hybrid models that combine the benefits of agile methodologies with formalised BPM processes show the greatest efficiency. Proper implementation of BPM solutions allows companies to automate routine operations, optimise business processes and increase adaptability to changes in the external environment.

Business Process Management, digitalisation, project management, business scaling, Agile methodologies, digital platforms, hybrid management models