Polymodality as Instrument of Effective Digital Education

The article deals with polymodality as a lecturer’s strategy of effective management of academic and scientific processes subjected to digitalization. Based on TED conferences, the research discovers clusterings of polymodal verbal, visual and kinesthetic means correlating with focusing, cohesion and coherence. The article further suggests a number of models introducing polymodality in customized public speech. The findings of the research address a modern audience who prefer visual information channel.