Email this article Tools of image formation of sports organization
- Authors: Fomichev S.A., Frolova N.M.
- Issue: Vol 5, No 6 (2017)
- Section: Articles
- Submitted: 14.03.2025
- Accepted: 14.03.2025
- URL: https://ogarev-online.ru/2311-2468/article/view/283497
- DOI: https://doi.org/10.15507/огарёв-online.v5i6.283497
- ID: 283497
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Abstract
The article considers the communicative means of the image formation of a sports organization. As sport is one of the most spectacular and financially attractive phenomena, its image and PR, carefully crafted and technologically skillfully directed, plays an important role in attracting the audience attention and the formation of social foundations.
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About the authors
S. A. Fomichev
Author for correspondence.
Email: ogarevonline@yandex.ru
N. M. Frolova
Email: ogarevonline@yandex.ru
References
- Гадючкин О. В. Имидж как неотъемлемая часть спортивного маркетинга // Индустрия спорта. – 2014. – № 5. – С. 57–58.
- Гришко М. Ю. Футбольный клуб как социальное явление – маркетинговые и PR- активности // Материалы I Междунар. конф. «Спортивный маркетинг: две стороны одной медали». – М.: Изд-во РГУФК, 2009. – С. 56–61.
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