LENINGRADER IN THE POLITICAL SPACE OF 1950s - THE BEGINNING OF 1960s

The formation of ideas about the internal and foreign policy of the state, the ideological foundations of the country, belongs to the most important tasks facing the power elites of any historical epoch. Depending on the time, the political and ideological content of the information space is changing, but the mechanism, approaches and tools for working with the individual are rarely transformed. Based on the analysis of archival materials, the mechanism is reconstructed to form the image of the political and ideological reality in which a person lives, necessary for the Soviet government. A comparative analysis of the organizations involved in this process (Soviet, party and cultural-educational) demonstrates that the methods and forms of work with the Leningrad, proposed by cultural institutions, proved to be most productive. This is because the Houses and Palaces of Culture, clubs and other cultural and educational institutions built the political and ideological component into the general information flow and thereby made it unobtrusive; while working with a man in the street, his educational, cultural level and other characteristics were taken into account. Analysis of the activities of cultural and mass institutions demonstrated that the most productive is building work with a person, if the organization does not simply perceive the requests and desires of the object of its impact, but changes with it.

propaganda, political and ideological work, amateur performance, system of party enlightenment, working time, leisure, House of Culture